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Red Bull content marketing case study

Newer and newer media platforms are emerging and marketers are increasingly losing control over these platforms as most of them are now being controlled by consumers themselves. One thing which has not changed is 'consumers' need for good content' irrespective of platforms. And that is the primary reason for this huge fragmentation that we are all experiencing. Consumers are finding relevant content elsewhere and they are not sticking anymore to traditional ways of consuming content.

Why LinkedIn Is Going "All-In" with Content Marketing

I love the idea that our own target audience can tell us where they are, what they're sharing and what they love; all we inbound marketers need to do is be there. We're talking better content strategy, better content planning and outreach - and it's really targeted!

Interesting presentation on producing quality content.

Recruiting is marketing, and human resources needs to partner with marketing and technology, and get on board with the new communications revolution - short and sweet, where talent wants it, how talent wants it, and when talent wants it. To truly find the best people, human resources is going to have to hunt down the right candidates and capture them with content. Be the mobile bot that feeds them what they need and entices them to join your team - and start today.

Behavior on LinkedIn is different than it is on other social networks. Through worldwide research performed in partnership with TNS, we found that people are engaging with a "personal" network for immediate gratification in the form of entertainment, coupons, games, etc. But on a "professional" network, people are looking for insights and information to help them get better at what they do and drive their careers forward.

10 essential posts from LinkedIn marketing influencers

Highlighting the importance of tailoring the messaging to each channel, rather than broadcasting the same content across all of them: