Facebook: 750M Members (Yes It's Confirmed) Get Access to Skype - MarketingVOX - 1 views
-
Guy Powell on 07 Jul 11Pretty impressive. 1 billion users is coming soon. Also, love using Skype.
B2B Social Media: Definitive Guide - Marketo - 0 views
-
Interesting look at social media marketing effectiveness applied to B2B marketing
Elsevier » Página Inicial » Resultado de busca - 0 views
-
Our Portuguese translation. Everyone needs a personal copy.
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
-
Interesting article starting the discussion on how to make the best marketing attributions
Marketers fail to prove worth: News from Warc.com - 0 views
-
"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."
-
Will marketers and business agree to invest in measurement to help correct this stat?
MediaPost Publications We're Looking In The Wrong Place For Our Attribution Models 06/1... - 0 views
-
"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "
Moms Like Ads With Incentive, Earn Best ROI - 0 views
-
"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"
-
If marketers want to reach Mom's, talk about these things
Politicians, Brands Find Facebook Key Communicator - 0 views
-
"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "
-
This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.
Social media trails in China: News from Warc.com - 1 views
-
Social Media in China - Didn't think it was struggling this much. As we write our supplement for China it will be interesting to see what is really working there.
-
What I found most remarkable in the article is that search was not #1 - does a portal include search?
Measuring the ROI of B2B Social Media | Social Media B2B - 0 views
-
Interesitng perspective for B2B ROI of Social Media
ROI of Social Media Group News | LinkedIn - 0 views
-
Looks like an interesting tweetup. Worth participating.
MediaPost Publications Forrester: 5 Stages Of Social Media Growth 06/03/2011 - 0 views
-
Interesting article. This is a great delineation of the maturity of the corporate usage of social media. Implementing ROI in most corporations goes through similar phases, although they need to be much more directed. Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.
MediaPost Publications The Book Remains Open On Borders (And B&N) 06/02/2011 - 0 views
-
It will be interesting to see how Borders and B&N will survive if at all. Certainly the tablets and other devices must be hurting them. They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books. Maybe there's a way to combine that with social media to come up with a real strategy for them to survive
YouTube Sees 3 Billion Views per Day - 1 views
-
"Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?
-
Wow, just amazing and this doesn't include all the videos that are downloaded and viewed offline.
Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views
-
It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.
Asian firms in "digital denial": News from Warc.com - 1 views
-
Not sure I agree with a blatant split of budget. First, there are only so many social media outlets. Second there is no ROI component to their proposed marketing mix. Not sure I would rely on the given recommendations to drive marketing ROI overall.
MediaPost Publications Facebook Delivers Ads 05/16/2011 - 0 views
-
Wow, hard to believe how much advertising Facebook garners. They are definitely the new advertising platform. I wonder how effective they are.
Chart: CMO confidence in social media's ability to produce ROI - 0 views
-
"social marketing is a promising tactic that will eventually produce ROI"
Global Marketing Alliance Group News | LinkedIn - 1 views
-
Great Social Media Marketing success story
« First
‹ Previous
81 - 100 of 132
Next ›
Last »
Showing 20▼ items per page