ROI of Social Media

Pretty impressive.  1 billion users is coming soon. Also, love using Skype.

Interesting look at social media marketing effectiveness applied to B2B marketing

Our Portuguese translation.  Everyone needs a personal copy.

Interesting article starting the discussion on how to make the best marketing attributions

"Some 73% agreed marketers "lack business credibility" and are unable to prove if their activity boosts prospect levels, customer demand, conversion rates, sales and category share."

Will marketers and business agree to invest in measurement to help correct this stat?

"If we want to understand what makes buyers buy, we should ask them. We should base attribution models on decision paths, not arbitrary formulas. "

"food, health, education and travel advertisers and brands have a unique opportunity to connect with moms"

If marketers want to reach Mom's, talk about these things

"Brands and political campaigns must reach people where they engage online. Rather than interrupt people, invite them to a conversation or engage with the message when it's convenient and beneficial for them. "

This coming election will see the use of fully-formed social media campaigns for the first time ever. People will be wary of the sources posting the content though.

Social Media in China - Didn't think it was struggling this much.  As we write our supplement for China it will be interesting to see what is really working there.

What I found most remarkable in the article is that search was not #1 - does a portal include search?

Interesitng perspective for B2B ROI of Social Media

Looks like an interesting tweetup.  Worth participating.

Interesting article.  This is a great delineation of the maturity of the corporate usage of social media.  Implementing ROI in most corporations goes through similar phases, although they need to be much more directed.  Social media metrics and ROI will also soon be de rigeur for many of the more sophisticated companies.

It will be interesting to see how Borders and B&N will survive if at all.  Certainly the tablets and other devices must be hurting them.  They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books.  Maybe there's a way to combine that with social media to come up with a real strategy for them to survive

"Today, users upload more than 48 hours - yes, 2 days worth! - of videos every minute. " Just huge... what value to marketers though?

Wow, just amazing and this doesn't include all the videos that are downloaded and viewed offline.

It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

Not sure I agree with a blatant split of budget.  First, there are only so many social media outlets.  Second there is no ROI component to their proposed marketing mix.  Not sure I would rely on the given recommendations  to drive marketing ROI overall.

Wow, hard to believe how much advertising Facebook garners.  They are definitely the new advertising platform.  I wonder how effective they are.

"social marketing is a promising tactic that will eventually produce ROI"

Great Social Media Marketing success story