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"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts

It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

More ROI of Social Media papers.  Bristol has some good stuff

Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm

I hope you like this article.

Interesting article.  What's missing is the cost of an unsubscribe or an email junk mail designation (by the user).  These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.

MGD collect a bunch of ROI related stats and built an awesome Infographic

Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

Interesting overview of determining successful content in social

Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media 

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'