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Interesting concept.  I onder what the difference is between a great facebook landing page, a great website and a great micro-site.

Getting excited about #MRMW11.  Looking forward to impact of mobile on ROI of Social Media

Interesting conference for B2B marketers.  Separating them from consumer can provide some real value specific to their needs.

Google now provides a deeper understanding of how social impacts conversion.  

Very interesting segmentation.  What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

Very interesting article to drive conversation about unengagement

An indicator that social is maturing as part of the overall marketing mix

Interesting set of success factors.

Nice tips.

If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…

"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"

Not sure I agree with a blatant split of budget.  First, there are only so many social media outlets.  Second there is no ROI component to their proposed marketing mix.  Not sure I would rely on the given recommendations  to drive marketing ROI overall.

It's a great discussion to see Return on engagement v. Return on Investment.  Make sure you target the right success metric.

It will be interesting to see how Borders and B&N will survive if at all.  Certainly the tablets and other devices must be hurting them.  They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books.  Maybe there's a way to combine that with social media to come up with a real strategy for them to survive

Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.

Great Social Media Marketing success story

Looks like an interesting summit on social media measurement.  #ROISM

Awesome interactive online planning tool - will be exploring it more deeply

Interest stats on social media in China

Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies

Just amazing.  This will have a profound effect on marketing and especially social media