Long-Tail Websites Boost Ad Efficiency - 0 views
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ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties.
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"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts