Social Media Marketing Mavens Group News | LinkedIn - 0 views
-
Guy Powell on 30 Sep 11Interesting concept. I onder what the difference is between a great facebook landing page, a great website and a great micro-site.
Group items matching
in title, tags, annotations or url
MediaPost Publications U.S. Mobile Advertising To Hit $1.2 Billion In 2011 07/15/2011 - 0 views
-
Getting excited about #MRMW11. Looking forward to impact of mobile on ROI of Social Media
Home | Corporate Social Media B2B Summit | Useful Social Media - 0 views
-
Interesting conference for B2B marketers. Separating them from consumer can provide some real value specific to their needs.
Capturing The Value Of Social Media Using Google Analytics - Analytics Blog - 1 views
-
Google now provides a deeper understanding of how social impacts conversion.
Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views
-
Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both
MediaPost Publications The Social Media Spiral Of Unengagement 11/15/2011 - 0 views
-
Very interesting article to drive conversation about unengagement
Top US Brands Getting Strategic About Social Media - 0 views
-
An indicator that social is maturing as part of the overall marketing mix
9 Metrics to Measure Social Media Marketing Success | SmartData Collective - 1 views
-
Interesting set of success factors.
-
Nice tips.
Social Media for the Small Business - 0 views
-
If we're using the reliable design, development, marketing and social media services then we can get the lot of traffic…
IT Marketing World » Blog Archive » Who Do You Trust? Industry Analysts Reign Supreme - 0 views
-
"The least credible source not surprisingly was vendors themselves, pointing to the need for vendors to: Receive third party validation and leverage content, especially from trusted analysts and pundits Use social media such as blogs that contain advice and peer communities and groups to gain more trust"
Asian firms in "digital denial": News from Warc.com - 1 views
-
Not sure I agree with a blatant split of budget. First, there are only so many social media outlets. Second there is no ROI component to their proposed marketing mix. Not sure I would rely on the given recommendations to drive marketing ROI overall.
Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views
-
It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.
MediaPost Publications The Book Remains Open On Borders (And B&N) 06/02/2011 - 0 views
-
It will be interesting to see how Borders and B&N will survive if at all. Certainly the tablets and other devices must be hurting them. They may be better off becoming a competitor to Starbucks, offering ambiance and a place to read the latest books. Maybe there's a way to combine that with social media to come up with a real strategy for them to survive
Integrate The Online Marketing Experience - 0 views
-
Laurie Sullivan writes about Joshua Palau / VP Mkt at Comcast about the topic of integrated media and marketing measurement across channels.
Global Marketing Alliance Group News | LinkedIn - 1 views
-
Great Social Media Marketing success story
VMS Voice - 0 views
-
Looks like an interesting summit on social media measurement. #ROISM
Inbound Marketing: Social media strategy planning tool - 1 views
-
Awesome interactive online planning tool - will be exploring it more deeply
Auto brands top Chinese digital charts: News from Warc.com - 0 views
-
Interest stats on social media in China
Social Media Marketing: Tactics ranked by effectiveness, difficultly and usage - 0 views
-
Awesome! As far as tactics, blogger relations rank as most effective, but also most difficult - developing an Influencer program is an example of a matured program for companies
iPad boosts Apple profits: News from Warc.com - 0 views
-
Just amazing. This will have a profound effect on marketing and especially social media
‹ Previous
21 - 40 of 105
Next ›
Last »
Showing 20▼ items per page