Group items tagged of - ROI of Social Media

Long-Tail Websites Boost Ad Efficiency - 0 views

www.emarketer.com/Article.aspx

shared by Steven Groves on 14 Mar 11 - No Cached

ads placed on long-tail sites—those with an overall reach smaller than 1.5% of the internet population—had a significant lift in clickthrough rate compared with ads on larger web properties.
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Steven Groves on 14 Mar 11

"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts

<div class="cArrow"> </div><div class="cContentInner">"ads placed on long-tail sites-those with an overall reach smaller than 1.5% of the internet population-had a significant lift in clickthrough rate compared with ads on larger web properties. " What this means is that the long tail is more effective than the sort term in generating click thru for ads - 48% better for B2B contacts</div>

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Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views

prsupdate.co.uk/...n-on-engagement-instead-of-roi

#ROISM ROI of Social Media Marketing Strategy ROMI

shared by Guy Powell on 27 May 11 - No Cached

Guy Powell on 27 May 11

It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.

<div class="cArrow"> </div><div class="cContentInner">It's a great discussion to see Return on engagement v. Return on Investment. Make sure you target the right success metric.</div>

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Market Research | Monitoring Packages | Bristol | Social Media Mentor - 0 views

notfrombolton.co.uk/monitoring-market-research

ROI of Social Media #ROISM ROMI

shared by Guy Powell on 10 May 11 - No Cached

Guy Powell on 10 May 11

More ROI of Social Media papers. Bristol has some good stuff

<div class="cArrow"> </div><div class="cContentInner">More ROI of Social Media papers. Bristol has some good stuff</div>

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The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

www.emarketer.com/Article.aspx

demographics social statistics gamers

shared by Steven Groves on 06 Oct 11 - No Cached

Steven Groves on 06 Oct 11

Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm

<div class="cArrow"> </div><div class="cContentInner">Who knew - the majority casual social gemer is female and over 50... how does this correlate with who controls spending in an affluent household? Maybe gamification and positioning of a brand in the game makes sense... hmm</div>

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Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc. | GreenBook - 0 views

www.greenbookblog.org/...h-guy-powell-of-demandromi-inc

ROI of Media #ROISM social marketing ROMI

shared by Guy Powell on 20 Apr 11 - No Cached

Guy Powell on 20 Apr 11

I hope you like this article.

<div class="cArrow"> </div><div class="cContentInner">I hope you like this article.</div>

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MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

www.mediapost.com/publications

email marketing ROI #ROMI value

shared by Guy Powell on 18 Jul 11 - No Cached

Guy Powell on 18 Jul 11

Interesting article. What's missing is the cost of an unsubscribe or an email junk mail designation (by the user). These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.

<div class="cArrow"> </div><div class="cContentInner">Interesting article. What's missing is the cost of an unsubscribe or an email junk mail designation (by the user). These costs though have more to do with the email marketing, then the address, but are nevertheless expensive.</div>

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Best Quality Clean Water Pumps - 1 views

In the previous months, I was looking for quality water pumps for my house that will ensure safe drinking water for my family. I have asked several friends where I could possibly look for the best ...

water pumps

started by Pump Wat on 17 Oct 11 no follow-up yet

ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views

www.mdgadvertising.com/...dg_advertising_infographic.png

infographic socialmedia ROI business

shared by Steven Groves on 14 Oct 11 - No Cached

Steven Groves on 14 Oct 11

MGD collect a bunch of ROI related stats and built an awesome Infographic

<div class="cArrow"> </div><div class="cContentInner">MGD collect a bunch of ROI related stats and built an awesome Infographic</div>

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Why Have a Virtual Receptionist? - 0 views

Emenac Incorporated on 20 Nov 12

Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.

<div class="cArrow"> </div><div class="cContentInner">Business owners take all possible steps to ensure customer satisfaction. One of the most successful and recommended strategies in this regard is to begin with a virtual receptionist service. This service brings in extra representatives for a business and eases the lives of the customers. When the customers have questions or queries to be answered or any problems to be solved, they try to reach the authoritative body telephonically and it is not uncommon for them for not having to been able to do so. This is where the need for virtual receptionists comes in. Virtual receptionists are basically persons who work for the customer support but do not work from the office or any specified location.</div>

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Affordable Quality Used Cars - 1 views

I had a difficult time looking for quality used cars in Adelaide. Good thing that my friend told me about SA Cars. And I was so happy to get the chance to buy a highly functional car at a very affo...

started by micheal knight on 09 Dec 12 no follow-up yet

Best Speaker in Australia - 1 views

Working with Resultzcorp professional motivational speakers in Melbourne is the best and a life changing experience. They were great enough that they were able to uplift the interest of my employee...

started by Gerald Payton on 11 Dec 12 no follow-up yet

Payday Advance - 3 views

Online Loan Resources is a faxless payday loan resources and financial services portal plus an online directory for financial products and services. We have every kind of quick cheap online loan i...

started by clariene Austria on 17 Apr 12 no follow-up yet

Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

www.linkedin.com/groupItem

worldwide marketing social india linkedin #ROISM social media business

shared by Steven Groves on 27 Apr 12 - No Cached

Steven Groves on 27 Apr 12

Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz

<div class="cArrow"> </div><div class="cContentInner">Posted recently in the Marketing ROI & Effectiveness group on LinkedIn - great compilation of worldwide marketing groups by Harish Jain / @GreenRootz</div>

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Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views

marketingland.com/ntify-high-value-content-12352

measuring social engagement

shared by Guy Powell on 22 May 12 - No Cached

Guy Powell on 22 May 12

Interesting overview of determining successful content in social

<div class="cArrow"> </div><div class="cContentInner">Interesting overview of determining successful content in social</div>

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Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

www.marketingvox.com/for-segmented-marketing-051127

social social media personas marketing #ROISM facebook ROMI ROI

shared by Guy Powell on 01 Jun 12 - No Cached

Guy Powell on 01 Jun 12

Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both

<div class="cArrow"> </div><div class="cContentInner">Very interesting segmentation. What needs to be added is mapping these to value for the marketer, either in terms of individual buying behavior or influencing behavior or both</div>

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Sincere And Dedicated Used Car Dealers - 1 views

started by micheal knight on 17 Sep 12 no follow-up yet

Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

www.marketingprofs.com/...-an-appropriate-online-apology

social media marketing strategy apology #ROISM

shared by Steven Groves on 05 Jan 12 - No Cached

Steven Groves on 05 Jan 12

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

<div class="cArrow"> </div><div class="cContentInner">All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication</div>

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Marketers Look Beyond Social Media Experimentation - 0 views

www.emarketer.com/Article.aspx

social media marketing statistics #ROISM

shared by Steven Groves on 27 Dec 11 - No Cached

Steven Groves on 27 Dec 11

It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media

<div class="cArrow"> </div><div class="cContentInner">It's time that online & social marketing took their place along side traditional in the mind of ALL marketers - now for the education tat social media is more about social than media </div>

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Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

www.emarketer.com/Article.aspx

social media advertising marketing business ROI strategy

shared by Steven Groves on 04 Jan 12 - No Cached

Steven Groves on 04 Jan 12

"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"

<div class="cArrow"> </div><div class="cContentInner">"long-term study of their results can show that social network campaigns are effective at improving branding metrics that matter to the bottom line"</div>

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The State of the Blogosphere 2011 - Brian Solis - 1 views

www.briansolis.com/...-state-of-the-blogosphere-2011

blogging marketing statistics Blog social media

shared by Steven Groves on 28 Dec 11 - No Cached

Steven Groves on 28 Dec 11

Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'

<div class="cArrow"> </div><div class="cContentInner">Brian looks at stats around blogging and says that 'blogs are underrated and underestimated'</div>

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Group items tagged

Long-Tail Websites Boost Ad Efficiency - 0 views

Social Media: Measuring Return on Engagement instead of ROI « PRSupdate - 0 views

Market Research | Monitoring Packages | Bristol | Social Media Mentor - 0 views

The Demographics of Social Gamers, at Home and On the Go - eMarketer - 0 views

Lead up to the IIR TDMR: Interview With Guy Powell Of DemandROMI, Inc. | GreenBook - 0 views

MediaPost Publications What's The Value Of An Email Address Today? 07/18/2011 - 0 views

Best Quality Clean Water Pumps - 1 views

ROI of Social Media as seen by MGD Advertising [INFOGRAPHIC] - 0 views

Why Have a Virtual Receptionist? - 0 views

Affordable Quality Used Cars - 1 views

Best Speaker in Australia - 1 views

Payday Advance - 3 views

Worldwide Marketing Groups on LinkedIn | LinkedIn - 0 views

Measuring Social Engagement: 3 Ways To Identify High Value Content - 3 views

Loyalty: Six Social Media "Personas" Call For Segmented Marketing - MarketingVOX - 0 views

Sincere And Dedicated Used Car Dealers - 1 views

Customer Relationships - Seven Tips for Forging an Appropriate Online Apology : Marketi... - 0 views

Marketers Look Beyond Social Media Experimentation - 0 views

Social Campaigns Give Long-Term Boost to Brand Metrics - eMarketer - 1 views

The State of the Blogosphere 2011 - Brian Solis - 1 views

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