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It pays to know your audience and to map the engagement path. If your target audience is older, a 'Like' may be a lower value engagement metric than you thought.

Interesting way to measure your product and brand success, through the number of likes.  For a retailer this could provide some interesting hyper local marketing to drive their marketing ROI.

Interesting way to count an impression.  50% viewable for 1 second or more.

A bit lengthy, but a great idea that I believe will see manifestations for marketers in the coming years. If we humanized execs, focused on customers and put 'maximizing shareholder value' in proper priority - what would happen? Things like Apple and Zappos woul d happen

All a part of a Crisis Response Policy in Social - what's yours look like? 1. Typo? Start typing 2. There's no easy way out... so grovel 3. Stop the buck here 4. Don't leave anyone out 5. Have the top dog sign it 6. Compensate 7. Encourage communication

More metrics.  Sounds like an interesting index.

Customer experience matters. It matters for satisfaction and advocacy. Research found that organizations that have a well-understood definition of customer experience are twice as likely to beat their profit targets than those that do not.

If you want to use these four platforms (Facebook, Twitter, FourSquare & YouTube) to connect to the audience, these are tip you will find useful

Looks like an interesting tweetup.  Worth participating.

Looks like an interesting summit on social media measurement.  #ROISM

Fascinating application, tying it to likes and using it to understand what consumes want

Facebook is by far the largest in the SNS space globally, but businesses cannot ignore the consumers preference in which ever market they want to pursue. Here's a great commentary on what Facebooks' competition is like in Vietnam

This looks like a great white paper from Forrester

I hope you like this article.

Ric, The Tower of Babel is an interesting metaphor, when thinking about the fire hose of messages generated in social media. Good point about differentiating the different types of users of social media.  Sounds a lot like segmentation... Ric, also glad you were able to move the discussion forward.  There is a lot of work to be done with ROI as it relates to social media.  The books and posts that will become available in the near future will build on the groundwork laid by our book, ROI of Social Media and Blancharde's book Social Media ROI (sorry, but I just killed two more unicorns).  Looking forward to seeing how this plays out. I do want to apologize to all the unicorn lovers, but as a marketing measurement expert somebody's go to do it. Thanks  Guy @GuyPowell

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