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J.Randolph Radney

YouTube - "All Marketers are Liars" - Seth Godin speaks at Google - 0 views

  •  
    This is an excellent discussion of marketing strategy.
Brian Beck

Electric Guitars | Ibanez guitars - 0 views

    • Brian Beck
       
      The background image creates a page that isn't dull, but does not take away from the content overtop of it
    • Brian Beck
       
      Here Ibanez uses well known musicians to help sell their guitars. They show you guitars each person uses, backing the guitars with credible musicians.
    • J.Randolph Radney
       
      What sort of appeal is this?
    • Brian Beck
       
      This is using Ethos backing your product with someone who knows the subject, but also this can appeal to one's emotions, possibly getting someone to buy a more expensive guitar because their favourite musician uses it.
    • Brian Beck
       
      On this electric guitars page they show pictures of guitars from the different electric guitar series. This is a great alternative to just text, as it catches your attention and appeals you the reader more. This also helps if you are looking for a guitar with a specific look.
  • ...1 more annotation...
    • Brian Beck
       
      I find that even with a simple texture on this frame, it looks much better than a solid colour frame would.
    • Brian Beck
       
      Noticing that the electric guitar section seems to be all about rocking out, the texture could be seen as kind of "grungy", appealing to a rocker more than a simple plain colour might.
J.Randolph Radney

YouTube - An Introduction to Google Talk - 0 views

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    This is a tutorial on Google Talk.
trehbein

Peace River Coal | Careers - 0 views

  • to  succeed
    • trehbein
       
      Too many spaces between words.
  • opportunities.
    • trehbein
       
      Repetition: Through the use of the word 'opportunities' multiple times on this page, it encourages the reader (and potential employee) that workign for this company is, in fact, an opportunity, and something that should be acted upon.
J.Randolph Radney

YouTube - State of The Internet - 0 views

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    This video does not discuss the specific opportunities for Web communication in companies, but what are the implications of what is reported in the video for commerce?
Kim Tuerlings

My List: A Collection on "Motivating Adolescents" | Diigo - 0 views

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    Motivating our Children
trehbein

Peace River Coal | Business Principles - 0 views

  • Being a good corporate citizen is, by definition, a good employer. We support fair labour practices and promote workplace safety and equality in our operations. We acknowledge the importance of conscientious environmental stewardship and actively seek to minimize the impact of our operations while providing a positive legacy for future generations. 
    • trehbein
       
      Definition: Here, what it means to be a 'good corporate citizen' is shown by following up with an explanatory paragraph.
  • At Peace River Coal, Good Citizenship business principles guide our decisions and actions. We adhere to consistently high standards of business integrity and ethics.
    • trehbein
       
      Use of style, tone and voice: This, as well as other lines of text on the website, show overtones of pride and confidence. This, in turn, instills these feelings in the reader. (IE: If the company is confident in their abilities, the reader should be, too!)
J.Randolph Radney

YouTube - Web 2.0 ... The Machine is Us/ing Us - 0 views

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    Compare linear and non-linear communications in business communications, giving examples of each.
trehbein

Peace River Coal | About Us - 0 views

  • PRC  conducts
    • trehbein
       
      Too many spaces between these words; takes away from credibility.
  • The Peace River coalfield, which extends for 400 km through the northeast part of British Columbia, was first discovered in 1793. Due to lack of infrastructure, mining in the early days was limited to small operations serving local needs. The expansion of steel production in the mid-1960's, led by the Japanese steel mills, stimulated exploration for metallurgical (coking) coal on a global scale. Within ten years the majority of the land within the Peace River coalfield with coal mining potential had been acquired and explored by various mining and oil companies.
    • trehbein
       
      Flashback: This paragraph talks about an earlier time in the company's history in order to give the reader a better understanding of how the company started out, and how it has progressed.
  • Tumbler Ridge has a population of approximately 3,300 people and sits on the edge of a vast, little-explored wilderness. Isolated, yet still accessible, the pristine mountain ridges and valleys around the town abound with rich natural resources and wildlife.
    • trehbein
       
      Imagery: The use of descriptive language to add appeal to the prospect of living in the area near the mine.
  • ...1 more annotation...
  • Tumbler Ridge was established in the early 1980s to service the Quintette and Bullmoose Mines, which were anticipated to provide 100 million tons of metallurgical coal to Japan in its first 15 years
    • trehbein
       
      Narration: The recounting of an event to give more insight into the company's origins.
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