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J.Randolph Radney

About Startl | Startl - 2 views

    • J.Randolph Radney
       
      I have no idea what this background graphic is supposed to be. It doesn't communicate with me.
    • J.Randolph Radney
       
      Good navigation buttons
    • J.Randolph Radney
       
      Good navigation buttons
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  • To realize the promise of learner-centered education, we must create pathways by which sound, innovative, technology-based products and services can evolve, mature and get to market at lower costs. Startl™ is a new social enterprise dedicated to supporting the innovation of effective, affordable, and accessible learning products. Startl’s focus is creating the conditions for success that let innovators create and capitalize products that truly help learners learn.
    • J.Randolph Radney
       
      This is an example of a text sticky note.
Matthew Wallace

It's Time Oil Companies Get Behind the Development of Renewable Energy | We Agree | Che... - 0 views

  • We agree.
    • Matthew Wallace
       
      Constant Repitition of "We Agree." These are written in red on the pages and are the most eye catching items on the page.
  • Related Topics Investing in Innovative Startups Saving by Going Solar Chevron Supports Clean Technology Innovation We're Helping Diversify the World's Energy Supply Chevron Energy Solutions Leads in Efficienc
    • Matthew Wallace
       
      Chevron is constantly trying to show it's vistors how much it is doing about many different environmental issues. Here, they provide more links to guide you to more detail on each topic.
  • They're part of the solution. If we're going to meet future demand, we need every molecule, every megawatt of energy that's available and viable
    • Matthew Wallace
       
      Hyperbole or is it? I would say this is a hyperbole. Although it is true that we will need this energry, it is not realistic to expect that we will be able to harness energy down to the level of every molecule.
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  • Growing a tree is a long-term commitment. So is meeting tomorrow's energy needs through renewable energy sources.
    • Matthew Wallace
       
      Analogy
  • Together, we're committed to finding the answer to low-carbon transportation fuel, even if that answer doesn't come tomorrow.
    • Matthew Wallace
       
      Very pesitive tone. The tone used in this sentence is very positive and inspired. Shows that they're in for the long haul.
    • Matthew Wallace
       
      Video The video shows that head staff at Chevron think that things need to be done about the big issues too. They show that they are on top of these issues by cleverly pairing the issues posed by the "average teacher" with the solutions that Chevron is backing "now" and trying to deal with "now."
    • Matthew Wallace
       
      A running tally shows how many people agree on the issues presented and gives you the option dierectly above to "See what else we agree on."
    • Matthew Wallace
       
      Note: When you click I Agree, this number does increase by one right away. I checked to ensure the number wasn't entirely arbitrary.
    • Matthew Wallace
       
      Double Note: While you are on this site you can actually see the number increase from people other than yourself "agreeing."
  • We invest in energy technologies that satisfy, or have the potential to satisfy, four basic criteria: economics, scale, customer expectations and density—that is, the ability to be delivered on demand and in quantity. And we never stop looking.
    • Matthew Wallace
       
      Shows that Chevron is actively searching for better solutions to main issues.
  • And that's why we're the only major international oil company with an energy services company that delivers efficiency and renewable power to clients.
clement-esene

MTN Group - 0 views

shared by clement-esene on 16 Feb 12 - No Cached
    • clement-esene
       
      I find this web page interesting because of its rich content in graphics and writing. However, the graphics change every five seconds.
    • clement-esene
       
      The united against malaria flash at the bottom right corner of the page is an appeal to emotion.
    • clement-esene
       
      The united against malaria campaign at the bottom right corner of the web page is an appeal to emotion (Pathos). showing how they contribute to the society.
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    • clement-esene
       
      At the bottom of the display, there are little icons that take us to different pictures and write up. the first one is the audited results causing an appeal to credibility,( Ethos)
    • clement-esene
       
      Next to it is the icon that shows the brand name "MTN" indicating that they have been in business for 100 years. This is also an appeal to credibility.
    • clement-esene
       
      There is also an icon for MTN Apps Competition "Thinking outside the box". They keep the public actively involve in competitions that attract rewards this rewards will appeal to the emotions of the public. and also an appeal to logos
    • clement-esene
       
      The second to the last icon represents the number of subscribers gives an idea of billions of connections. this is an appeal to this is also an appeal to credibility and to emotion.
    • clement-esene
       
      There is also an icon that represent brand values: innovation, leadership, integrity, can-do and relationship. these brand values explain and summarizes the services and benefits the company offers. They appeal to emotion and credibility.
    • clement-esene
       
      The people potential section of the webpage shows job opportunities which is a practical evidence of what the company can offer the public apart from their immediate service. This produces an appeal to Reason (logos) and also to emotion.
    • clement-esene
       
      The shade of yellow determines the meaning. Pure, bright and sunny yellow is the easiest color to see. People who are blind to other colors can usually see yellow. Yellow is full of creative and intellectual energy. the bright yellow color on the logo creates reasoning and emotion.
  •  
    This webpage is for a mobile network in Africa.
J.Randolph Radney

Seth's Blog: Really Bad Powerpoint - 0 views

  • Four Components To A Great PresentationFirst, make yourself cue cards. Don’t put them on the screen.
  • Four Components To A Great PresentationFirst, make yourself cue cards. Don’t put them on the screen.
  • Second, make slides that reinforce your words, not repeat them.
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  • Third, create a written document.
  • Fourth, create a feedback cycle.
  • Here are the five rules you need to remember to create amazing Powerpoint presentations: No more than six words on a slide. EVER. There is no presentation so complex that this rule needs to be broken. No cheesy images. Use professional stock photo images. No dissolves, spins or other transitions. Sound effects can be used a few times per presentation, but never use the sound effects that are built in to the program. Instead, rip sounds and music from CDs and leverage the Proustian effect this can have. If people start bouncing up and down to the Grateful Dead, you’ve kept them from falling asleep, and you’ve reminded them that this isn’t a typical meeting you’re running. Don’t hand out print-outs of your slides. They don’t work without you there.
  • Powerpoint could be the most powerful tool on your computer. But it’s not. Countless innovations fail because their champions use PowerPoint the way Microsoft wants them to, instead of the right way. Communication is the transfer of emotion.
  • Four Components To A Great PresentationFirst, make yourself cue cards.
J.Randolph Radney

Teaching in Social and Technological Networks « Connectivism - 0 views

  • Technological networks have transformed prominent businesses sectors: music, television, financial, manufacturing. Social networks, driven by technological networks, have similarly transformed communication, news, and personal interactions. Education sits at the social/technological nexus of change – primed for dramatic transformative change. In recent posts, I’ve argued for needed systemic innovation. I’d like focus more specifically on how teaching is impacted by social and technological networks.
  • social and technological networks subvert the classroom-based role of the teacher. Networks thin classroom walls. Experts are no longer “out there” or “over there”. Skype brings anyone, from anywhere, into a classroom. Students are not confined to interacting with only the ideas of a researcher or theorist. Instead, a student can interact directly with researchers through Twitter, blogs, Facebook, and listservs. The largely unitary voice of the traditional teacher is fragmented by the limitless conversation opportunities available in networks. When learners have control of the tools of conversation, they also control the conversations in which they choose to engage.
  • Course content is similarly fragmented. The textbook is now augmented with YouTube videos, online articles, simulations, Second Life builds, virtual museums, Diigo content trails, StumpleUpon reflections, and so on.
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  • Thoughts, ideas, or messages that the teacher amplifies will generally have a greater probability of being seen by course participants.
  • The following are roles teacher play in networked learning environments: 1. Amplifying 2. Curating 3. Wayfinding and socially-driven sensemaking 4. Aggregating 5. Filtering 6. Modelling 7. Persistent presence
  • Views of teaching, of learner roles, of literacies, of expertise, of control, and of pedagogy are knotted together. Untying one requires untying the entire model.
  • Fortunately, the experience of wayfinding is now augmented by social systems.
  • I found my way through personal trial and error. Today’s social web is no different – we find our way through active exploration. Designers can aid the wayfinding process through consistency of design and functionality across various tools, but ultimately, it is the responsibility of the individual to click/fail/recoup and continue.
  • The curator, in a learning context, arranges key elements of a subject in such a manner that learners will “bump into” them throughout the course. Instead of explicitly stating “you must know this”, the curator includes critical course concepts in her dialogue with learners, her comments on blog posts, her in-class discussions, and in her personal reflections.
  • Sensemaking in complex environments is a social process.
  • Perhaps we need to spend more time in information abundant environments before we turn to aggregation as a means of making sense of the landscape.
  • magine a course where the fragmented conversations and content are analyzed (monitored) through a similar service. Instead of creating a structure of the course in advance of the students starting (the current model), course structure emerges through numerous fragmented interactions. “Intelligence” is applied after the content and interactions start, not before.
  • Aggregation should do the same – reveal the content and conversation structure of the course as it unfolds, rather than defining it in advance.
  • Filtering resources is an important educator role, but as noted already, effective filtering can be done through a combination of wayfinding, social sensemaking, and aggregation. But expertise still matters. Educators often have years or decades of experience in a field. As such, they are familiar with many of the concepts, pitfalls, confusions, and distractions that learners are likely to encounter.
  • To teach is to model and to demonstrate. To learn is to practice and to reflect.”
  • Apprenticeship learning models are among the most effective in attending to the full breadth of learning.
  • Without an online identity, you can’t connect with others – to know and be known. I don’t think I’m overstating the importance of have a presence in order to participate in networks. To teach well in networks – to weave a narrative of coherence with learners – requires a point of presence. As a course progresses, the teacher provides summary comments, synthesizes discussions, provides critical perspectives, and directs learners to resources they may not have encountered before.
  •  
    Here are some additional thoughts that relate to my teaching approach in courses.
Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
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  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
  • comes through in everything they do."
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • intimate with its customers
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • emotional brand
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • products are designed around people
  • established a "heartfelt connection" with its customers.
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
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  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
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