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sarah omens

CIM - 0 views

www.cimweb.com/...recruitment

shared by sarah omens on 11 Mar 11 - No Cached
  • Careers at CIM Isn't it time you started loving your job? CIM is the largest third party sales and marketing agency in Canada and is a long standing Platinum member of Canada's 50 Best Managed Companies; is recognized as one of Canada's Best Workplaces for the third consecutive year and has won numerous Marketing Awards through LAUNCH! CIM recognizes the success of our business starts with the talent that we hire; whether it be for sales management, marketing, or our sales and promotions field teams that we hand select to best represent our tier one clients' brands, CIM is dedicated to building long lasting careers and best-practice management tactics.Start loving a new job today with CIM! Field Sales Join our dynamic team of sales, merchandising, and product education professionals who ensure that our client's brands are successful at retail. We offer best in class training, the opportunity to represent tier-one brands, flexible schedules and the ability to work independently while benefiting from being part of a winning team. From short-term merchandising opportunities to full-time territory management roles, CIM has opportunities that can work around your busy lifestyle.> SEARCH FIELD SALES POSITONS NOW Field Promotions (LAUNCH!) Do your friends and family say that you've got the energy and passion for life that that is truly CONTAGIOUS? If so, we want to pay you for it! Work as a Promotions Representative with LAUNCH! and we'll give you valuable marketing experience that works around your schedule. Channel your enthusiasm through some of Canada's most respected brands, and give consumers a real brand connection.> SEARCH FIELD PROMOTIONS POSITONS NOW CIM & LAUNCH! Corporate If management of a sales force is more in tune with your career goals; if you love servicing clients as a strategic sales or marketing expert; if you have a knack for IT or talent recruitment; or if you have a creative flair in the world of promotional, experiential and shopper marketing, then CIM & LAUNCH! corporate opportunities may be what you are looking for!> SEARCH CIM & LAUNCH! CORP POSITIONS NOW
    • sarah omens
      sarah omens on 11 Mar 11
       
      i like how the give little details about all the available job position and also with video for people like me who dont enjoy random readings as much
Annie Wong

Apple: It's All About the Brand - 1 views

www.wired.com/...56677

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
  • comes through in everything they do."
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • intimate with its customers
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • emotional brand
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
      Annie Wong on 08 Mar 11
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • products are designed around people
  • established a "heartfelt connection" with its customers.
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Hiliary Leon

Child Care Network - Free Child Care Search for Canadian Parents Helping Find Local Day... - 1 views

www.childcarenetwork.ca

child network free search canadian parents find daycare local helping business education social Communication

shared by Hiliary Leon on 16 Feb 12 - No Cached
    • Hiliary Leon
      Hiliary Leon on 25 Feb 12
       
      This photo gives me a sense of family and friendliness.
  • Welcome
  • Join us in our effort to become Canada's #1 child care resource.
  • ...4 more annotations...
  • Benefits for Parents Free access to national daycare listings Basic and advanced searching capabilities make it easy tofind daycare that meets your needs Ability to compare multiple daycares simultaneously Simple to use format with quick results Useful links on child care expenses and interviewing daycares One-stop resource for finding child care.
  • Benefits for Child Care Providers Personalized web page Printable business cards Newspaper and online advertising Increased client exposure Cost effective marketing Professional means of business promotions No more classified ads or homemade signs
    • Hiliary Leon
      Hiliary Leon on 25 Feb 12
       
      This website is very simple and easy for the read to find what they are reading. 
  • online
  • Hiliary Leon on 16 Feb 12
     
    Welcome to ChildCareNetwork.ca - Canada's newest resource for finding child care. Our company is dedicated to helping child care providers market their services while offering parents a fast, free, and easy resource for finding local child care. We offer both groups many benefits.
Ryan Khungay

TD Canada Trust - 2 views

www.tdcanadatrust.com

shared by Ryan Khungay on 03 Dec 10 - Cached
  • "Highest in Customer Satisfaction Among Big Five Retail Banks"
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This quote shows the ethos of the website. It is displaying that is has the highest customer satisfaction and this allows them to be more reliable and trustworthy. This simple quote also plays into the logos of the website. By using customer surveying it has proof of its reliability and it persuades the customer to choose this bank over others
  • Investment and wealth management for every stage of your life.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      Having a heading such as markets & research displays the logos of this website. Displaying that this company does do research allows it to prove why it is the best bank to choose through statistics, evidence, data, and research.
  • ...12 more annotations...
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      These two boxes at the bottom of the webpage give guarantees that TD is able to help, and make the customers finances easy. These guarantees are more examples of logos displayed on this webpage.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This heading speaking of safety, and security strengthen the ethos of the website because it allows the company to become more trustworthy. The more trust the company receives from customers, the more customers will believe what this company has to say.
  • TD Waterhouse  •  1Investment and wealth management for every stage of your life.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The heading speaking of earning bonus points, and more money with a certain type of credit card is another example of pathos. This will pull out emotions such as excitement and happiness from the audience.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The headings such as fraud prevention, green banking, community giving, first nations bank and so on give the website ethos because it is making the company come off as caring, environment friendly, safe, and non-discriminitory. What is not to trust?
  • Take a Tour!
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This webpage uses highlighting techniques sparingly and because of this whatever highlighted either through bolded words, lines, or bullets really stands out. Also, there is a perfect amount of white space on this webpage which allows the text to be easy to read, and not so overwhelming.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The graphics used on this website are extremely appropriate and are not over used. The few graphics that are used stand out and make the audience actually pay attention to them.
  •  •  Corporate Information  •  Investor Relations  •  TD Economics  •  Community Giving  •  Career Centre  •  Press Releases  •  Fraud Prevention  •  Green Banking  •  Japanese Banking Centre  •  First Nations Bank
  • Contact Us
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      There is a contact us section that is very visable.
  • My Accounts    Customer Service     Products & Services    Markets & Research    Planning  
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The webpage has a really good navigation section that is visible on each page that you visit throughout the webpage. Also the company's name is very clear and visible and by simply clicking the logo a viewer is re-directed back to the homepage.
  • Accounts   Personal Credit   Mortgages   Credit Cards   Foreign Currency Services   Student Life   Green Banking   Electronic Banking
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      This webpage also features a sub-navigation section so that one webpage is not overflowed with text. A customer can simply click on one of these sub-sections if they require any further information.
    • Ryan Khungay
      Ryan Khungay on 03 Dec 10
       
      The fonts used on the webpage are simple and easy to read. Also, the same font is used throughout the webpage giving the webpage a nice clean look.
J.Randolph Radney

YouTube - "All Marketers are Liars" - Seth Godin speaks at Google - 0 views

www.youtube.com/watch

google godin youtube marketers seth business technology Communication

shared by J.Randolph Radney on 17 Feb 11 - Cached
  • J.Randolph Radney on 17 Feb 11
     
    This is an excellent discussion of marketing strategy.
Khalid Alomar

Willis eTech Web Sites | Web Site SEO | Social Media | Photography | Video - 1 views

www.willisetech.ca/index.php

shared by Khalid Alomar on 17 Jul 11 - No Cached
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      Their logo is good, simple, and uses only two colors which is a good example of logo practice. However, the way it presents this logo in the website made it as a new logo because of the big line behind it and the clip-arts a long with it. 
  • Rate this item 1 2 3 4 5 (0 votes)
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      there is no point of having rate this item in the home page of the website that presenting the company objectives. 
  • "Your Partner in Promotion"
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      Liked their slogan. 
  • ...11 more annotations...
  • Social Media Twitter Sign UpFaceBook Sign UpYou Tube Sign UpLinkedIn Sign UpTwellow Sign UpDownload TweetdeckMashableSocial Media ExaminerSendible Tweet Scheduler
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      A bad way of presenting the social website with the "Sign Up" along with it! and why they referee to these social website if they well known website?
  • Let's Talk About... content management facebook Internet Marketing Media social social media social media circle social media training tool kit Training training Tweetdeck tweetdeck Tweetdeck Training twellow twitter web design web sites youtube
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      A good way of using the trends that's shows the most using words in Willis eTech website pages.
  • Main Menu HOMECONTACT USLATEST NEWSSite MapPrivacy Statement
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      should be up in the page not in the middle. 
  • Read 7505 times | Like this? Tweet it to your followers! Social sharing Add to Google Buzz Add to Facebook Add to Delicious Digg this Add to Reddit Add to StumbleUpon Add to MySpace Add to Technorati
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      uses the social networks tools is indeed a good way of communicating and distributing their website. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      use social networks icons and pictures is more effective than text and it gets the attention of the person faster than usual. Willis eTech website did a good job on it here. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      The feedback button one of the good practice to do in website that want to interactive with the visitors. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      the quality of the image is not that good which needs some improvements. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      The usability buttons presented here in well shape. 
    • Khalid Alomar
      Khalid Alomar on 17 Jul 11
       
      The website has used this picture (the handshake) to welcome their visitors to their website, though I wanted it to be larger than now.
    • Khalid Alomar
      Khalid Alomar on 18 Jul 11
       
      the background white color of this home page should be separate with a different color than the middle thread or the main topic we could call it. 
    • Khalid Alomar
      Khalid Alomar on 18 Jul 11
       
      Having a twitter block streaming into the website will increase the followers in twitter as well as having a connection between Wills eTech website and twitter. 
J.Randolph Radney

MediaPost Publications 5 Things Marketers Can Learn From Stories 06/12/2012 - 0 views

www.mediapost.com/...rs-can-learn-from-stories.html

Communication stories meaning

shared by J.Randolph Radney on 12 Jun 12 - No Cached
  • Storytellers cause you to see what you see, but do little to cause the way you think or feel about what you see. Doing so would be like the comedian explaining the punch line of his joke. 
  • Creating a differentiated brand identity may influence buying. But creating strong brand identification will influence joining. It’s always better to have joiners than buyers. Joiners are the ones who remain buyers and wear your logos.  
anonymous

Starbucks Coffee Company - 1 views

www.starbucks.com

shared by anonymous on 01 Dec 10 - Cached
J.Randolph Radney

How To Write A Press Release - Best Practices For Writing Killer Press Releases | Searc... - 1 views

blog.mannixmarketing.com/...press-releases

business write writing

shared by J.Randolph Radney on 17 May 10 - Cached
  • J.Randolph Radney on 17 May 10
     
    Here is a blog about media writing; you may find it useful on the job.
Sultan Lalani

Apple's app store hits the 10 billion downloads mark | Markets | Headline News | Canadi... - 0 views

www.canadianbusiness.com/...article.jsp

shared by Sultan Lalani on 24 Jan 11 - No Cached
  • The company has sold tens of millions of iPhones since the device launched in 2007 and continues to expand the use of apps with its iPad tablet computer. Its app store has drawn an army of software developers hoping to piggyback on the company's success. The store now boasts more than 350,000 different programs for the iPhone, iPod Touch or iPad. Apple said it would give the 10 billionth person to download an app a $10,000 gift card to its iTunes store, which now offers movies and TV shows along with digital music files. The prize went to Gail Davis of Orpington, Kent, in the U.K. She downloaded a free game app called Paper Glider.
    • Sultan Lalani
      Sultan Lalani on 24 Jan 11
       
      You cansee how Apple is improving. Not only Apple but technology over the world itself moves every second.
J.Randolph Radney

Understand Food Packaging Colors to Get the Message Behind the Marketing - 0 views

lifehacker.com/...e-message-behind-the-marketing

shared by J.Randolph Radney on 16 May 11 - No Cached
  • J.Randolph Radney on 16 May 11
     
    Colours aren't 'just a pretty face'. They stand for attributes.
Garrett Paluck

New Skins and Leona Bundles | LoL - League of Legends - 1 views

www.leagueoflegends.com/...new-skins-and-leona-bundles

rhetoric

shared by Garrett Paluck on 15 Jul 11 - No Cached
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      This picture looks really cool. This page is basically a marketing took for this character, and seeing a good picture of the character makes people want to buy/play her
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
  • It’s bright, sun-shiny day here in Valoran, so it’s only fitting that we should welcome a dazzling new presence into the League of Legends, juxtaposed against some of the most ominous skins we’ve offered to date!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      A two line sentence opens up this article both simply and elegantly. This one line is a hook to get readers interested and involved in reading this article (text)
  • ...3 more annotations...
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      The 3 short sections are a marketing tool used to persuade people to buy this character. The first section makes appealing. The second sections sell the additional items. The last line informs people that they will save money buy buying now. (text)
  • Leona, the Radiant Dawn has marched her way into the League of Legends. Heavily armored and armed to the teeth, Leona is far from the delicate flower. As a staunch defender of her allies, you’re likely to find her leading the charge, a Solar Flare ready to light up your life! Along with her standard resplendent regalia, Leona’s wardrobe changes include a more pragmatic Defender look and her lighter, more agile Valkyrie armor. Whether you’re fresh off the battlefield or ready to rise again, we’ve got an exciting look for the occasion. And don’t forget that you can pick up the Defender Leona bundle and save 50% off your skin purchase. Or if you’re a high roller, however, you can save big on both Defender Leona and Valkyrie Leona in the Leona Double Bundle!
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      These screenshots have both an artist's rendering of the displayed version of a charcter, and of the characters doing something cool in game using their new appearances.
    • Garrett Paluck
      Garrett Paluck on 15 Jul 11
       
      non-text
lindsay jmaiff

WWF Canada - Working With Business - 0 views

wwf.ca/business

business wwf canada

shared by lindsay jmaiff on 01 Mar 12 - No Cached
    • lindsay jmaiff
      lindsay jmaiff on 01 Mar 12
       
      Ethos: CocaCola large old company involved
  • SVP of Market Transformation
    • lindsay jmaiff
      lindsay jmaiff on 01 Mar 12
       
      Ethos, Respected Person talking on WWF
  • In fact, over the next 40 years, it’s anticipated that there will not only be 3 billion more of us, but—on average— we'll each double the amount we already consume
    • lindsay jmaiff
      lindsay jmaiff on 01 Mar 12
       
      Logos, interesting fact, want to read on to learn about further reprocussions
anonymous

Company > Lindt & Sprüngli, Maître chocolatier suisse depuis 1845 - 0 views

www.lindt.com/company

shared by anonymous on 01 Mar 12 - No Cached
  • Lindt & Sprüngli is recognized as a leader in the market for premium quality chocolate, offering a large selection of products in more than 100 countries around the world.
    • anonymous
      anonymous on 01 Mar 12
       
      They establish credibility by being sold in many countries, and give facts that they are a recognized leader in their field.
  • The beginnings of Lindt & Sprüngli are in 1845, when father and son for the first time manufactured solid chocolate in their small confectionery Sprüngli & Son, at that time yet a partnership.
    • anonymous
      anonymous on 01 Mar 12
       
      Play on the emotional aspect of family.
    • anonymous
      anonymous on 04 Mar 12
       
      This picture of a cocoa bean hints at credibility that the company knows and cares about the entire process of making their product and that that would produce better end results.
  • ...1 more annotation...
    • anonymous
      anonymous on 04 Mar 12
       
      The chocolatier in this photo seems to be enjoying his job and working with precision, it builds on the character and credibility of the company and their passion for their creations.
J.Randolph Radney

About Startl | Startl - 2 views

startl.org/about

startl education

shared by J.Randolph Radney on 26 Nov 10 - Cached
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      I have no idea what this background graphic is supposed to be. It doesn't communicate with me.
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      Good navigation buttons
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      Good navigation buttons
  • ...1 more annotation...
  • To realize the promise of learner-centered education, we must create pathways by which sound, innovative, technology-based products and services can evolve, mature and get to market at lower costs. Startl™ is a new social enterprise dedicated to supporting the innovation of effective, affordable, and accessible learning products. Startl’s focus is creating the conditions for success that let innovators create and capitalize products that truly help learners learn.
    • J.Randolph Radney
      J.Randolph Radney on 26 Nov 10
       
      This is an example of a text sticky note.
J.Randolph Radney

Breatheasy Stress Relief | Stress Management - 2 views

breatheasy-stress-relief.com

shared by J.Randolph Radney on 03 Dec 10 - No Cached
    • salma moideen
      salma moideen on 03 Dec 10
       
      Add a proper video showing how these CD's actually work on person. it will help to impress and get the attention of the audience more.
  • "Science Meets Nature" - not just a meaningless marketing slogan! The BreathEasy System merges ancient, natural healing arts with clinical science to create a genuine breakthrough in stress management: lasting stress relief.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, trying to persuade the audience in a pshycological approach.
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      I don't agree with your analysis here. Pathos is an appeal to emotion.
  • That's how Breatheasy user Dr. George Szczerbaniuk puts it. The Breatheasy soundtrack contains a pleasant and natural-sounding breathing track (actually created from an ocean wave) actually woven into the fabric of the music. The breathing track gently and gradually slows your breathing from the overly tense and fast way we tend to breathe down to the slow and precise pattern proven to relieve chronic stress and anxiety and even reduce high blood pressure.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Ethos : this is ethos,since it is strongly recommended by a Dr.George and convincing the readers how the CD's actually work on people
  • ...2 more annotations...
  • And stress is not just a rotten feeling that makes us and those around us feel miserable. Chronic and severe stress is a killer. It provokes the release of harmful hormones like cortisol that attack and weaken our natural defenses. Cortisol can even penetrate a mother's womb to harm her unborn child.
    • salma moideen
      salma moideen on 03 Dec 10
       
      Logos: this is logos, since it is strongly admitting the logical reasons of having stress
    • J.Randolph Radney
      J.Randolph Radney on 14 Dec 10
       
      While this is true, I believe the appeal to avoid death is more an appeal to pathos here than in the previously highlighted text.
  • Fully portable: use with any CD or mp3 player (mp3 version now available with every purchase) - start today! User-friendly: carry in an iPod or mp3 player and use discreetly at work, in the doctor's waiting room... anywhere that you can be threatened with stress! Simple: no complicated "yoga breathing" routines. No tedious counting. No mysterious rituals or mumbo-jumbo. Just relax to beautiful music and breathe along with the unique guided breathing soundtrack. Enjoyable: uses real music in a wide range of styles (highest quality commercial recordings in various music styles - no muzak here!) Versatile: Master the method and apply independently to a huge range of circumstances... effortlessly acquire a method with a lifetime payoff! Kind to your heart... and your pocketbook: a mere fraction of the price of other stress management programs, high-tech audio devices and other methods you may have seen advertised... and no recurring costs! Unconditionally guaranteed with a full 6-month, zero-risk trial!
    • salma moideen
      salma moideen on 03 Dec 10
       
      Pathos: This is pathos, it is strongly influencing the audience by providing enough convenient.
Kim Tuerlings

Default Viral Title Player - 2 views

link.brightcove.com/...bcpid1125919467

humour business marketing

shared by Kim Tuerlings on 13 Feb 10 - Cached
  • Kim Tuerlings on 13 Feb 10
     
    LOL this is one way to motivate
Kim Tuerlings

Customer Retention: The Art of Keeping Good Customers - 1 views

www.sooperarticles.com/...ping-good-customers-32764.html

retaining customers business communication

shared by Kim Tuerlings on 20 Feb 10 - Cached
  • Many organizations place their highest emphasis on attracting and gaining new customers. While this is important, I feel it is more important to place a higher emphasis on retaining and keeping your current customers. This is particularly true in saturated markets and industries, where your customers have many, many alternatives available to them. Numerous research studies have shown that if you can reduce your attrition rate, that is the annualized rate of lost customers, by as little as five percentage points, you can increase your bottom-line profits by anywhere from 25% to 85%. That's right, just keeping more of the customers you have and preventing them from taking their business elsewhere can have an immediate, positive impact on your bottom line
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