YouTube - An Introduction to Google Talk - 0 views
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J.Randolph Radney on 17 Feb 11This is a tutorial on Google Talk.
In 2007, cancer claimed the lives of about 7.6 million people in the world.
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What is Cancer? What Causes Cancer? - 3 views
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In 2007, cancer claimed the lives of about 7.6 million people in the world.
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In 2007, cancer claimed the lives of about 7.6 million people in the world.
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In 2007, cancer claimed the lives of about 7.6 million people in the world.
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In 2007, cancer claimed the lives of about 7.6 million people in the world.
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In 2007, cancer claimed the lives of about 7.6 million people in the world.
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This is pathos because people passing away due to cancer diagnosis is very emotional.
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Physicians and researchers who specialize in the study, diagnosis, treatment, and prevention of cancer are called oncologists.
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This is ethos because people listen to the physicians and researchers because of the label they have made for themselves.
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Cancer is ultimately the result of cells that uncontrollably grow and do not die. Normal cells in the body follow an orderly path of growth, division, and death. Programmed cell death is called apoptosis, and when this process breaks down, cancer begins to form. Unlike regular cells, cancer cells do not experience programmatic death and instead continue to grow and divide. This leads to a mass of abnormal cells that grows out of control.
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Cancer is a class of diseases characterized by out-of-control cell growth. There are over 100 different types of cancer, and each is classified by the type of cell that is initially affected.
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Cancer harms the body when damaged cells divide uncontrollably to form lumps or masses of tissue called tumors (except in the case of leukemia where cancer prohibits normal blood function by abnormal cell division in the blood stream). Tumors can grow and interfere with the digestive, nervous, and circulatory systems, and they can release hormones that alter body function. Tumors that stay in one spot and demonstrate limited growth are generally considered to be benign.
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This is logos because it is logical, and it is showing people through a video what cancer is.
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This is logos because it is a logical form of showing people what cancer is through a video.
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A short, 3D, animated introduction to cancer. This was originally created by BioDigital Systems and used in the Stand Up 2 Cancer telethon.
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Cells can experience uncontrolled growth if there are damages or mutations to DNA, and therefore, damage to the genes involved in cell division. Four key types of gene are responsible for the cell division process: oncogenes tell cells when to divide, tumor suppressor genes tell cells when not to divide, suicide genes control apoptosis and tell the cell to kill itself if something goes wrong, and DNA-repair genes instruct a cell to repair damaged DNA. Cancer occurs when a cell's gene mutations make the cell unable to correct DNA damage and unable to commit suicide. Similarly, cancer is a result of mutations that inhibit oncogene and tumor suppressor gene function, leading to uncontrollable cell growth.
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This is logos because it explains the growth of cancer and how it spreads.
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Carcinogens are a class of substances that are directly responsible for damaging DNA, promoting or aiding cancer. Tobacco, asbestos, arsenic, radiation such as gamma and x-rays, the sun, and compounds in car exhaust fumes are all examples of carcinogens. When our bodies are exposed to carcinogens, free radicals are formed that try to steal electrons from other molecules in the body. Theses free radicals damage cells and affect their ability to function normally.
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This is logos because it tells what promotes cancer in an understanding and logical way.
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Cancer treatment depends on the type of cancer, the stage of the cancer (how much it has spread), age, health status, and additional personal characteristics. There is no single treatment for cancer, and patients often receive a combination of therapies and palliative care. Treatments usually fall into one of the following categories: surgery, radiation, chemotherapy, immunotherapy, hormone therapy, or gene therapy.
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This is pathos because being treated through cancer is a very emotional experience for people that have to go through it.
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Surgery is the oldest known treatment for cancer. If a cancer has not metastasized, it is possible to completely cure a patient by surgically removing the cancer from the body. This is often seen in the removal of the prostate or a breast or testicle. After the disease has spread, however, it is nearly impossible to remove all of the cancer cells. Surgery may also be instrumental in helping to control symptoms such as bowel obstruction or spinal cord compression.
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This is pathos because for a cancer patient to go through surgery, it takes tons out of them.
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Radiation treatment, also known as radiotherapy, destroys cancer by focusing high-energy rays on the cancer cells. This causes damage to the molecules that make up the cancer cells and leads them to commit suicide. Radiotherapy utilizes high-energy gamma-rays that are emitted from metals such as radium or high-energy x-rays that are created in a special machine. Early radiation treatments caused severe side-effects because the energy beams would damage normal, healthy tissue, but technologies have improved so that beams can be more accurately targeted. Radiotherapy is used as a standalone treatment to shrink a tumor or destroy cancer cells (including those associated with leukemia and lymphoma), and it is also used in combination with other cancer treatments.
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This is pathos because going through radiation takes a lot out of anyone.
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As cancer cells use the body's energy and interfere with normal hormone function, it is possible to present symptoms such as fever, fatigue, excessive sweating, anemia, and unexplained weight loss. However, these symptoms are common in several other maladies as well. For example, coughing and hoarseness can point to lung or throat cancer as well as several other conditions.
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There are five broad groups that are used to classify cancer. Carcinomas are characterized by cells that cover internal and external parts of the body such as lung, breast, and colon cancer. Sarcomas are characterized by cells that are located in bone, cartilage, fat, connective tissue, muscle, and other supportive tissues. Lymphomas are cancers that begin in the lymph nodes and immune system tissues. Leukemias are cancers that begin in the bone marrow and often accumulate in the bloodstream. Adenomas are cancers that arise in the thyroid, the pituitary gland, the adrenal gland, and other glandular tissues.
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Early detection of cancer can greatly improve the odds of successful treatment and survival. Physicians use information from symptoms and several other procedures to diagnose cancer. Imaging techniques such as X-rays, CT scans, MRI scans, PET scans, and ultrasound scans are used regularly in order to detect where a tumor is located and what organs may be affected by it. Doctors may also conduct an endoscopy, which is a procedure that uses a thin tube with a camera and light at one end, to look for abnormalities inside the body. Extracting cancer cells and looking at them under a microscope is the only absolute way to diagnose cancer. This procedure is called a biopsy. Other types of molecular diagnostic tests are frequently employed as well. Physicians will analyze your body's sugars, fats, proteins, and DNA at the molecular level. For example, cancerous prostate cells release a higher level of a chemical called PSA (prostate-specific antigen) into the bloodstream that can be detected by a blood test. Molecular diagnostics, biopsies, and imaging techniques are all used together to diagnose cancer.
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This is ethos because the information is clearly stated by a reliable source from the way they have put it.
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Cancers that are closely linked to certain behaviors are the easiest to prevent. For example, choosing not to smoke tobacco or drink alcohol significantly lower the risk of several types of cancer - most notably lung, throat, mouth, and liver cancer. Even if you are a current tobacco user, quitting can still greatly reduce your chances of getting cancer. Skin cancer can be prevented by staying in the shade, protecting yourself with a hat and shirt when in the sun, and using sunscreen. Diet is also an important part of cancer prevention since what we eat has been linked to the disease. Physicians recommend diets that are low in fat and rich in fresh fruits and vegetables and whole grains. Certain vaccinations have been associated with the prevention of some cancers. For example, many women receive a vaccination for the human papillomavirus because of the virus's relationship with cervical cancer. Hepatitis B vaccines prevent the hepatitis B virus, which can cause liver cancer. Some cancer prevention is based on systematic screening in order to detect small irregularities or tumors as early as possible even if there are no clear symptoms present. Breast self-examination, mammograms, testicular self-examination, and Pap smears are common screening methods for various cancers.
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This website is useful for any information on cancer. It has many facts about cancer and how cancer is produced. I chose this website because I find cancer a very interesting topic and it has endless amounts of information.
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The website shows all different examples of ethos, pathos and logos, which also gives great examples of the rhetorical answers.
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Instead of a floating sticky note making general claims about the site, there should be specific comments where specific examples of rhetorical elements exist. The floating notes are for predominantly visual elements of rhetoric that cannot be highlighted.
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One really important thing is that they use a white background and black text and the reason for that is because its proven that its the easiest to read and they would like for people to be able to read the context as much as possible. Also choosing the right combination of pictures and videos must have taken lots of time for them because its really important for them to target the right people.
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Charitable Gift Giving that Makes a Difference | Heifer International - 4 views
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Heifer Logo is consistently in this location to allow easy access to the home screen from any linked page.
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Heifer International, 1 World Avenue, Little Rock, AR/USA 72202 (800) 422-0474 | 501(c)(3
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Contact Us
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The home page is lacking an informative introduction which explains the corporations purpose.
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This horizontal navigation bar is handy and consistent on each linked page. The titles are informative but could use some colour to make them more obvious.
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Colour coding each title with its subsequent link would make this website more interesting and increase accessibility.
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The drop down menus under each title are also very convenient. This means you can find what you are looking for faster, without having to filter through information you don't want. In addition, you can easily move between the linked pages.
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These changing graphics give the viewer an overall sense of the organizations purpose (if they wait for the five sequences to shuffle through). They provide pictures of hope and a few words of information, seeking to appeal to the viewer's feelings.
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A few of the messages also persuade the viewer logically and ethically, giving strong facts and personal testimonies.
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Sign up for Heifer's email updates:
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This is the organizations way of telling you even more about the charity and reminding you by sending regular e-mail updates. This seems like a good idea for any business.
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The text is easy to read with lots of whitespace. The black lettering on white background is consistent throughout the website but it's a bit boring.
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The highlighting techniques are appropriate; hyperlinks are underlined and headings are in red or blue.
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The corporation's message is obvious: please donate! There are numerous links on this page for the viewer to click to contribute, making it an easy process.
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Heifer wants to spread the word about their charity. These links provide a way to tell the people you know about this great organization.
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Contact Us
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This picture is a great use of pathos. Unlike an organization such as World Vision, Heifer influences its viewers by giving positive images of success and happiness.
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The video does not require an add-on that needs to be downloaded and does not play immediately when this page opens. The video must be clicked on to play it, meaning it won't slow down the site once you navigate here.
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Story Of Hope
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The "Contact Us" page does not actually provide information for getting a hold of anyone at Heifer. This link would be more appropriately titled "Questions".
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Pierre Ferrari, Heifer's CEO, addresses web visitors in this short video.
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This video provides the website with a strong ethical argument. The CEO informs the viewer that this organization is trustworthy and credible; it has been increasing sustainability in needy villages for 66 years!
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A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views
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Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
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Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
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Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
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The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
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She is also a defender of the unborn and staunchly stands for religious liberties.
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As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
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In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
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Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
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Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
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This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
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Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
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Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
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Michele Bachmann is running for president to bring a new voice to the White House
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The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience.
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She recognized the need for quality schools and subsequently started a charter school for at-‐risk kids in Minnesota.
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The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic.
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Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
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Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage.
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The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
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It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting.
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Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her. Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
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The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.
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Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors.
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The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party.
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The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
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also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
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Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).
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It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
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Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
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Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion.
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Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
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the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
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she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
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Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
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