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Alex Street

The Cost of Building an iPad App | PadGadget - 0 views

www.padgadget.com/...e-cost-of-building-an-ipad-app

appdevelopment appcost ipad

shared by Alex Street on 01 Dec 11 - No Cached
  • nice but simple app, the design work will likely take a designer about a week, which will cost you about $6,000. The server side will likely require a developer about 2 weeks of work, or about $12,000. Similarly, the app could be written in about 2 weeks as well, another $12,000. Add $5,000 for project management, hosting fees for a year, debugging, unforeseen delays, and your total budget is around $35,000
  • nice high end app, like a high-end game, numbers are usually much higher. Design will likely cost you $30,000 alone. Development will be in the $150,000+ range. Hosting fees and extras will cost another $30,000. At the end of the day, your app will likely cost you at least $200,000
  • Infrastructure: Unless your app does not require any interaction with external servers
  • ...4 more annotations...
  • Design: Unless you have the proper skills to do the design yourself
  • Coding: Similarly, writing the app’s code will usually take several weeks to several months of work.
  • Testing:
  • Validation: When
Sasha Roupell

Clutches Products - 0 views

opensky.com/...clutches

Retail Lyst Dressipi GweedyMe

shared by Sasha Roupell on 05 Feb 13 - No Cached
  • Sasha Roupell on 05 Feb 13
     
    Combines celebrity-curated content (GweedyMe) with personalised suggestions based on individual tastes (Lyst / Dressipi) Interesting business model, and successful: generating $500k a week
Alex Street

DVD Intelligence - FEATURE: Physical media are hanging on for dear life - 0 views

www.dvd-intelligence.com/display-article.php

bfi DVD hmv spotify

shared by Alex Street on 03 Oct 11 - No Cached
  • Amazon.com’s deep discounting
  • deluxe art book containing more than 50 pages of art,
  • Amoeba arose out of that community of music lovers that wanted a better place for music than a corporate chain store
  • ...19 more annotations...
  • one with the widest possible selection, better service, and more respect for people’s ideas and lives.”
  • Amoeba Musi
  • huge chain stores were mercilessly swallowing up independent store
  • depriving communities across the country of a personal relationship with their musi
  • HMV chief executive Simon Fox reported that CDs currently account for about a quarter of HMV’s business
  • If HMV merely maintains its share of the shrinking CD pie over the next three years, the company projects its annual revenues from CDs to fall to £120 million
  • the entire CD market in the UK would be worth just £300 million in three years’ time
  • £145m of turnover that has to be replaced by “digital entertainment devices”.
  • 1 million subscribers in Europe already pay the monthly premium subscription fee, while more than 10 million users go the free route.
  • Billboard reported that Spotify in just three weeks amassed at least 1 million total US users, and 70,000 paid subscribers in the first week
  • Spotify’s partnership with Facebook
  • ny labels or musicians who want to make money from CDs better wow buyers with unforgettable packaging
  • consumers have demonstrated that they’re willing to sacrifice sound quality for convenience and portability.
  • enough audiophiles – and videophiles for that matter – to sustain an entertainment ecosystem to cater to their needs?
  • Not having actual possession of a digital file is the premise of ‘cloud’-based computing, a
  • The Death of Bunny Munro, w
  • transmedia storytelling’ is a technique of telling stories
  • mass media to develop media franchises
  • type of thing that CD-ROM started doing in the 1990s
Alex Street

Trend Report: Are paywalls the only way forward for online publishers? - Media news - M... - 0 views

www.mediaweek.co.uk/...alls-forward-online-publishers

paywalls appdevelopment bfi

shared by Alex Street on 14 Dec 11 - No Cached
  • uccess is well documented, with an online base of 3.7 million registered users and upwards of 230,000 paid subscribers.
Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

mobithinking.com/...do-apps-deliver-roi

appdevelopment bfi appstores

shared by Alex Street on 06 Dec 11 - No Cached
  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
David Astle

Most Sky TV customers now connected to On Demand - 1 views

corporate.sky.com/...ers_now_connected_to_on_demand

Sky OnDemand ConnectedTV Requests Viewing TVViewing

shared by David Astle on 18 Jun 14 - No Cached
  • On Demand viewing accounted for more than 5% of viewing in connected homes - equivalent to the third most popular linear channel in those homes.
  • In less than a year, the total number of connected Sky+HD boxes has more than doubled to 5.4 million, equivalent to 56,000 new households getting connected every week. This explosive growth means that more than 50% of Sky’s 10.6m TV customers are now connected, stretching Sky’s lead as Britain’s most popular connected TV platform.
Alex Street

FT Unappetising truths about à la carte media grazing - 0 views

www.ft.com/...6c-11df-8a9f-00144feab49a.html

trends marketlandscape goldmansachs conferences alacarte VOD

shared by Alex Street on 24 Sep 10 - No Cached
  • satellite and telecom companies’ combined video subscriber numbers fel
  • living without the set top box is clearly becoming more than a theory
  • rise of the digital video recorder, used in 1 per cent of US homes in 2006 and 37 per cent now
  • ...5 more annotations...
  • ate is increasingly in the hands of bigger technology companies
  • average American watches 35 hours of television a week, and no alternative platform can yet match the diversity
  • ow many of us will really pay 99 cents
  • media groups have the chance to shape the world’s leading TV marke
  • TV Everywhere concept
Nick Verkroost

3 UK vs Orange UK: Who has the best 3G coverage? | Mobile Users - 0 views

mobile-users.net/...k-who-has-the-best-3g-coverage

mobile 3UK Orange coverage sites basestations 3G data

shared by Nick Verkroost on 11 Oct 10 - No Cached
Alex Street

BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views

www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html

iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose

shared by Alex Street on 18 Nov 10 - Cached
  • simpler to use, personalised and social.
  • iPlayer V2,
  • main problems we had to solve were largely technical things like:
  • ...64 more annotations...
  • Twitterverse is becoming the tastemaker.
  • available i
  • ideo quality
  • reliability of video delivery
  • dealing with massive peak loads
  • iPlayer V2 hosting platform was also designed to scale across multiple platforms
  • Actual Availability,
  • scaling to 1.5 million users,
  • 15 million page views delivering over 1.1 billion(!) minutes of video each month
  • Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
  • next set of challenges was not so much technical as social
  • "As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
  • platform capable
  • the scheduler is the leading tastemaker.
  • iPlayer does a fine job of satisfying the time-shifted desires
  • BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
  • what if you no longer watched linear TV? Who becomes the tastemaker then?
  • largely theoretical problem
  • iPlayer home page that feels almost more like an application than a traditional web site
  • in the world of YouTube where there is no master scheduler who can shape demand.
  • clear evidence that linear TV created the demand while iPlayer satisfied it.
  • wanted it to become a driver of demand, s
  • The question then is, in a world which cannot be driven by schedulers
  • if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
  • delights both early adopters and the mainstream audience.
  • folded your personal experience into the fabric of the main site
  • o integrate with Facebook and other social networks
  • make the recommendations and social graph visible within iPlayer,
  • addition of course to any external activity.
  • solution we came up with was to create a BBC login - known as BBC iD
  • can then connect with Facebook, Twitter
  • expandable Favourites zone
  • designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
  • rely on Favourites to give me a constant stream of things to watch
  • ll your favourites and other settings can roam across all the devices on which you use iPlayer.
  • So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
  • Personalised iPlayer home page
  • default view that everyone sees to something that's, well, just for you.
  • iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
  • Featured and Most Popular
  • For You and Friends:
  • iPlayer homepage into the tastemaker of your choice
  • connect iPlayer to your Facebook and/or Twitter social graph
  • Player home page to meet the needs of a mainstream audience looking for editorialised
  • My Categories
  • he iPlayer server will keep a lookout for any new content in your selected categories
  • big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
  • new Live Viewing page
  • fuel for the Friends drawer on the iPlayer home page
  • something that for some will be the killer feature of the new site
  • sync your iPlayer with theirs
  • Shout button - a
  • shouts only go to your Messenger friends who are in iPlayer right now
  • Watch with Friends is being added to the site in the next few weeks - stay tuned!
  • adaptive bitrate system
  • ch automatically adjusts
  • Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
  • New iPlayer Desktop
  • Series Downloads and live radio & TV.
  • favourite programmes already downloaded to your computer ready to view when you're offline
  • Player Desktop will now automatically download every future episode for you
  • new feature in iPlayer Desktop for live TV
  • BBC's 17 network and national radio stations..
  • I am moving on to become CTO of Project Canvas, and this is the last major piece of work
Alex Street

SeeSaw reaching a sixth of ITV Player's users - Media news - Media Week - 0 views

www.mediaweek.co.uk/...aching-sixth-ITV-Players-users

iplayer web-TV usagedata itvplayer 4OD

shared by Alex Street on 10 Feb 11 - No Cached
  • TV Player reaches 1.3 million users, while 4oD scrapes ahead with 1.4 million.
  • BBC's iPlayer with 6.6 million users.
  • Alex Street on 10 Feb 11
     
    UKOM
Alex Street

Technology Trends Cost Kids £383 A Year - 0 views

www.freshbusinessthinking.com/news.php

gaming consumerreserach research youthpanel

shared by Alex Street on 29 Jul 11 - No Cached
  • Children in London are the highest spenders on technology at £602
  • nine-tenths of children (91%) own a games console,
  • number of tracks downloaded per week h
Alex Street

BBC News - Open University iTunes U service 'breaks world record' - 0 views

www.bbc.co.uk/...education-15150319

bfi ipad openuniversity

shared by Alex Street on 03 Oct 11 - No Cached
  • 40 million download
  • 300 million downloads a year, with 350,000 lectures offered by more than 1,000 universities around the world.
  • 90% of its downloads are from outside the UK.
  • ...8 more annotations...
  • Open University has hit what is believed to be a world record
  • download free video and audio recordings of lectures.
  • iTunes U online service i
  • Oxford has reported that it has reached 10 million downloads - running at about 130,000 per week.
  • 40 million, the Open University appears to be the highest, doubling its downloads in a year.
  • surge has been driven by new mobile platforms, such as smartphones and the wave of tablet devices
  • the post personal computing stage
  • part-time students
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

Creating mobile content: a lack of application | Mobile Marketing 2011 | guardian.co.uk - 0 views

www.guardian.co.uk/...obile-content-lack-application

appmarket scale revenue Telefonica apple android appstores screendigest

shared by Alex Street on 11 Jul 11 - No Cached
  • second full year that apps have been available, the UK market was worth £95m
  • total downloads of 575m
  • Screen Digest this will more than triple by 2014,
  • ...4 more annotations...
  • market will be worth more than £300m
  • downloads will total 1.8bn.
  • shelf-life average of just four weeks
  • 51% of mobile phone owners, about 23 million people, use their device to either make a payment, redeem coupons or research products and services they later buy
Alex Street

BFI builds audience database | Data Strategy | Marketing Week - 0 views

www.marketingweek.co.uk/...3011848.article

bfi audience SCV

shared by Alex Street on 01 Nov 11 - No Cached
  • y consolidating our data, we will be able to increase o
  • British Film Institute
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