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Alex Street

The True Cost of Developing Your Mobile App | AppsMarketing Blog - 0 views

blog.appsmarketing.mobi/...mobile-app-development-cost

appdevelopment appcost

shared by Alex Street on 01 Dec 11 - No Cached
  • etter to focus on the value of the service and the benefit to your business than to focus purely on the cos
  • good idea of the value that you should expect from an App Developmen
  • difficult to provide a price without knowing the specific details of the ap
  • ...30 more annotations...
  • first factor in determining the cost of having an app developed
  • Data Driven App
  • Games
  • Device App
  • makes use of the hardware to provide its core functionality
  • Bespoke Functionality App
  • may include ‘data-driven‘ features
  • production of an app is not just about the functionality
  • functionality expected by the user, or an app that is not presented well,
  • Design and the functionality
  • Scale of the project
  • more graphic design work
  • number of device types
  • device types
  • different requirements between the individual devices, i.e. the iPhone 3gs and the iPhone 4
  • production of the separate graphics for each device will increase the costs.
  • Design costs, you should expect to pay between €350 for a small simple app, through to €3500+ for a very large, complex and Graphic centric app
  • additional device type, you should expect the costs to increase by 25%-50% for each additional device type
  • Development Costs
  • any factors will determine the Development Costs
  • Simple App – €1500 to €5000 Data Driven App – €5000 to €35000 Games – €7500 to €175000 Device App – €1500 to €175000 Bespoke Functionality App – €5000 to €175000
  • costs associated with the production of your app will be covered within the Design & Development costs
  • creating the app store account ($99 for Apple apps, $25 for Android apps),
  • scale of the project will have an impact on the costs
  • ome app developers will take the graphics and source code that they have developed for your app and resell it to another business, potentially to one of your competitor
  • guarantee of exclusivity for your app
  • Some app developers will keep all of the design and source code t
  • app developer is suggesting that you have to pay extra for the graphics and source code, walk away.
  • better app development businesses will automatically include the graphics and source code in the price you pay
  • focus on the value of the service and the benefit to your business,
Alex Street

Seven Scale Enters Cloudvox in Cloud Telephony Race - VoIP Evolution - 0 views

www.voipevolution.com/...x-in-cloud-telephony-race.html

voip twillo vonage skype

shared by Alex Street on 23 Nov 11 - No Cached
  • voice service platform providers that includes companies such as Jaduka, Ifbyphone, Ribbit and Voxeo. A
  • oice-integrated applications commonplace.
  • Cloud Telephony
Alex Street

BBC - BBC Internet Blog: Introducing the all new BBC iPlayer (This time it's personal) - 0 views

www.bbc.co.uk/...ducing_the_all_new_bbc_ip.html

iplayer bbc iplayer3.0 web-TV webimmersion usage usagedata anthonyrose

shared by Alex Street on 18 Nov 10 - Cached
  • simpler to use, personalised and social.
  • iPlayer V2,
  • main problems we had to solve were largely technical things like:
  • ...64 more annotations...
  • Twitterverse is becoming the tastemaker.
  • available i
  • ideo quality
  • reliability of video delivery
  • dealing with massive peak loads
  • iPlayer V2 hosting platform was also designed to scale across multiple platforms
  • Actual Availability,
  • scaling to 1.5 million users,
  • 15 million page views delivering over 1.1 billion(!) minutes of video each month
  • Two years ago when we launched iPlayer our goals and challenges were largely technical - scalability, reliability, video encoding
  • next set of challenges was not so much technical as social
  • "As people begin moving from television to the web, what happens to the role of the linear TV scheduler as the tastemaker
  • platform capable
  • the scheduler is the leading tastemaker.
  • iPlayer does a fine job of satisfying the time-shifted desires
  • BBC schedulers create the desire to watch a programme; iPlayer lets you see it at a time that's convenient to you
  • what if you no longer watched linear TV? Who becomes the tastemaker then?
  • largely theoretical problem
  • iPlayer home page that feels almost more like an application than a traditional web site
  • in the world of YouTube where there is no master scheduler who can shape demand.
  • clear evidence that linear TV created the demand while iPlayer satisfied it.
  • wanted it to become a driver of demand, s
  • The question then is, in a world which cannot be driven by schedulers
  • if schedulers are going to be augmented by your friends as drivers of consumption in the future, the challenge for the team was to integrate friends and social into the iPlayer
  • delights both early adopters and the mainstream audience.
  • folded your personal experience into the fabric of the main site
  • o integrate with Facebook and other social networks
  • make the recommendations and social graph visible within iPlayer,
  • addition of course to any external activity.
  • solution we came up with was to create a BBC login - known as BBC iD
  • can then connect with Facebook, Twitter
  • expandable Favourites zone
  • designed Favourites to be like your mail Inbox, showing the total number of items, how many are newly arrived,
  • rely on Favourites to give me a constant stream of things to watch
  • ll your favourites and other settings can roam across all the devices on which you use iPlayer.
  • So now if I'm bored sitting in a train on the way home, I can look for new programmes to watch, add them to my Favourites,
  • Personalised iPlayer home page
  • default view that everyone sees to something that's, well, just for you.
  • iPlayer traffic is doubling each year, it still only accounts for 2-3% of linear TV viewing.
  • Featured and Most Popular
  • For You and Friends:
  • iPlayer homepage into the tastemaker of your choice
  • connect iPlayer to your Facebook and/or Twitter social graph
  • Player home page to meet the needs of a mainstream audience looking for editorialised
  • My Categories
  • he iPlayer server will keep a lookout for any new content in your selected categories
  • big increase in live TV viewing in iPlayer - and with the upcoming World Cup being a huge driver of live online viewing
  • new Live Viewing page
  • fuel for the Friends drawer on the iPlayer home page
  • something that for some will be the killer feature of the new site
  • sync your iPlayer with theirs
  • Shout button - a
  • shouts only go to your Messenger friends who are in iPlayer right now
  • Watch with Friends is being added to the site in the next few weeks - stay tuned!
  • adaptive bitrate system
  • ch automatically adjusts
  • Adobe's upcoming Flash 10.1 release with H.264 hardware acceleratio
  • New iPlayer Desktop
  • Series Downloads and live radio & TV.
  • favourite programmes already downloaded to your computer ready to view when you're offline
  • Player Desktop will now automatically download every future episode for you
  • new feature in iPlayer Desktop for live TV
  • BBC's 17 network and national radio stations..
  • I am moving on to become CTO of Project Canvas, and this is the last major piece of work
Alex Street

Ofcom asks Arqiva to stick price on 600MHz spectrum * The Register - 1 views

www.theregister.co.uk/...ofcom_600mhz

arqiva 600mhz spectrum

shared by Alex Street on 16 Jan 12 - No Cached
  • stick price on 600MHz
  • building an LTE network or similar would be expensive
  • regulator has asked Arqiva to work out what it would charge someone to broadcast TV in the space
  • ...7 more annotations...
  • would fit six new HD TV channels
  • band isn't very valuable for anything else, as there's no international harmonisation
  • no economies of scale.
  • working out how much it would cost to broadcast a national TV multiplex
  • Ofcom wants to auction it off,
  • regulator can't do that until the upper part of the Digital Dividend is mapped out (if not auctioned off) and the potential value of the 600MHz band is well understood
  • provide indicative pricing in case anyone fancies launching some TV channels at 600MH
Alex Street

Publications - 0 views

www.endersanalysis.com/publications.aspx

edenoath paywalls times newscorp newspapers

shared by Alex Street on 06 Sep 10 - Cached
  • newspaper pay wall subscriber is worth only a quarter to a third of a print buyer
  • newspapers will still face a basic problem of scale
  • Pay walls will not be able to compensate for lower revenue per reade
  • ...1 more annotation...
  • publishers may need to consider producing a newspaper its loyal readers recognise and value with just 200
Alex Street

MediaTel: Newsline: MGEITF 2010: Canvas bows down to Google TV - 0 views

mediatel.co.uk/...-canvas-bows-down-to-google-tv

canvas mediatel google googletv VOD internetconnectedtvs

shared by Alex Street on 05 Sep 10 - Cached
  • product is primarily a navigation device.
  • esearch consistently shows that audiences don't actually want this kind of clutter on their TV screen.
  • people are actually resistant to convergence on this scale
  • ...7 more annotations...
  • Google's main aim for this initially is to create more search revenue
  • no monetisation of programme searching
  • ternet browser;
  • er different formats for viewers and different ways to monetise content.
  • emand is still less than 8% of total TV viewing
  • 'RIP Scheduled TV?'
  • o from Google's Jill Szuchmacher,
Alex Street

Huawei, ZTE and Ericsson to Dominate Telecom Infrastructure Equipment Market - or not? ... - 0 views

community.comsoc.org/...ucture-equipment-market-or-not

networkequipmentmanufacturers zte huawei

shared by Alex Street on 28 Sep 11 - No Cached
  • Cisco has pretty much exited the telecom transmission business
  • Motorola Networks is being sold to NSN, but that’s being contested by Huawei
  • big three of Alcatel-Lucent, Nokia-Siemens and Ericsso
  • ...10 more annotations...
  • Telecom Infrastructure Equipment Marke
  • Huawei
  • Serving 45 of the top 50 global telecom operators,
  • f you look at Alcatel Lucent or Nokia Siemens Networks, their growth rate is flat or shrinking, and even market leader Ericsson has a slow growth
  • world's leading telecom infrastructure vendor,
  • ricsson is in a better position than its European- American and Japanese rivals to resist the Chinese led onslaught, as its economies of scale give it higher sales and better profit margins.
  • hey must compete on technology, product quality and innovation.
  • ly three players- Ericsson, Huawei and ZTE- will be the only dominant telecom
  • iggest blow to Huawei (IMHO) is that they didn't win the Sprint infrastructure upgrade contract.
  • U.S. concerns about Huawei go back several years, and focus on the opacity of its books (finances are not transparent) and ownership structure (Chinese government?) 
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

Creating mobile content: a lack of application | Mobile Marketing 2011 | guardian.co.uk - 0 views

www.guardian.co.uk/...obile-content-lack-application

appmarket scale revenue Telefonica apple android appstores screendigest

shared by Alex Street on 11 Jul 11 - No Cached
  • second full year that apps have been available, the UK market was worth £95m
  • total downloads of 575m
  • Screen Digest this will more than triple by 2014,
  • ...4 more annotations...
  • market will be worth more than £300m
  • downloads will total 1.8bn.
  • shelf-life average of just four weeks
  • 51% of mobile phone owners, about 23 million people, use their device to either make a payment, redeem coupons or research products and services they later buy
Alex Street

Audioboo allows any iPhone app to add user voices - Signs big media partners - 0 views

eu.techcrunch.com/...oices-signs-big-media-partners

audioboo

shared by Alex Street on 04 Jul 11 - No Cached
  • pp developer can now add Audioboo recording functionality to their app
  • number of high profile media partners
  • BBC, ABC Australia, Guardian, Aljazeera, Sky New
  • ...5 more annotations...
  • audioboo a lot of potential for scale compared
  • SoundCloud and Cinch
  • Broadcastr, Cinch and also iPadio
  • Soundcloud’s
  • simple way of recording audio while on the move and adding as much useful data to it as possible, such as photos, tags and locatio
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