Group items tagged advertising - Perceptive Media

ITV Partners With Sorenson Media to Launch Linear Addressable Advertising - Sorenson Media - 0 views

www.sorensonmedia.com/...linear-addressable-advertising

itv media advertising ads smarttv tv

shared by Ian Forrester on 10 Nov 17 - No Cached

Ian Forrester on 10 Nov 17

"ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year."

<div class="cArrow"> </div><div class="cContentInner">"ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year."</div>

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Programmatic Beyond Advertising: A Not-So-Distant Future | CMF Trends - 0 views

trends.cmf-fmc.ca/...ontent-a-not-so-distant-future

advertising future trends perceptivemedia perceptive real-time bidding media social media

shared by Ian Forrester on 14 Oct 15 - No Cached

Ian Forrester on 14 Oct 15

Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content?

<div class="cArrow"> </div><div class="cContentInner">Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content?</div>

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Why 'Straight Outta Compton' had different Facebook trailers for people of different ra... - 0 views

uk.businessinsider.com/-for-people-of-different-races

facebook trailers people races business insider perceptive advertising ads adaptive

shared by Ian Forrester on 18 Mar 16 - No Cached

Ian Forrester on 18 Mar 16

The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.

<div class="cArrow"> </div><div class="cContentInner">The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.</div>

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Will our emotions change the way adverts work? - BBC News - 0 views

www.bbc.co.uk/...technology-33652985

perceptivemedia change emotions will bbc perceptive social media advertising

shared by Ian Forrester on 24 Jul 15 - No Cached

Ian Forrester on 24 Jul 15

"A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London. It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood."

<div class="cArrow"> </div><div class="cContentInner">"A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London. It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood."</div>

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Perceptive Media: Ian Forrester TEDxBristol - YouTube - 0 views

www.youtube.com/watch

perceptivemedia media perceptiveradio video perceptive immersive

shared by Ian Forrester on 14 Dec 16 - No Cached

Ian Forrester on 14 Dec 16

"Frank Rose is a leading writer and speaker on digital culture. His most recent book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, investigates how entertainment and advertising are responding to overwhelming technological change."

<div class="cArrow"> </div><div class="cContentInner">"Frank Rose is a leading writer and speaker on digital culture. His most recent book, The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories, investigates how entertainment and advertising are responding to overwhelming technological change."</div>

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Apple acquires Emotient for AI emotion detection - 0 views

www.slashgear.com/-ai-emotion-detection-07422073

apple emotion detection perceptivemedia video ai emotient

shared by Ian Forrester on 28 Apr 16 - No Cached

Ian Forrester on 28 Apr 16

"This morning it became apparent that Apple had acquired Emotient, an artificial intelligence startup. This startup works with emotion KPIs, meaning they're in the business of watching your face and body to decide how you feel. With that information, Emotient aims to detect attention, engagement, and sentiment. Implications from their public presentation of business suggests that they've been aiming their business at advertisers - as well as other odd product creators on mobile platforms."

<div class="cArrow"> </div><div class="cContentInner">"This morning it became apparent that Apple had acquired Emotient, an artificial intelligence startup. This startup works with emotion KPIs, meaning they're in the business of watching your face and body to decide how you feel. With that information, Emotient aims to detect attention, engagement, and sentiment. Implications from their public presentation of business suggests that they've been aiming their business at advertisers - as well as other odd product creators on mobile platforms."</div>

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Cisco Launches Connected Billboard in San Francisco | BtoB - Advertising Age - 0 views

adage.com/...293168

perceptive perceptivemedia cisco connected billboard advertising san francisco

shared by Ian Forrester on 13 May 14 - No Cached

Episode 44: Is Perceptive Media The Future of Education? - PsychTech: The Psychology an... - 0 views

Ian Forrester on 11 Dec 15

BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.

<div class="cArrow"> </div><div class="cContentInner">BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.</div>

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Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your n... - 0 views

www.thedrum.com/...en-covenant-ad-knows-your-name

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shared by Ian Forrester on 16 May 17 - No Cached

Ian Forrester on 16 May 17

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

<div class="cArrow"> </div><div class="cContentInner">Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.</div>

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prizma - 0 views

www.prizma.tv

perceptivemedia advertising perceptive social media real-time widget

shared by Ian Forrester on 19 Oct 15 - No Cached

Ian Forrester on 19 Oct 15

"Prizma puts the user's context at the center of everything. "

<div class="cArrow"> </div><div class="cContentInner">"Prizma puts the user's context at the center of everything. "</div>

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British Airways Billboards Interact With Their Planes Overhead - PSFK - 0 views

www.psfk.com/...teractive-plan-billboards.html

british airways planes advertising ads perceptivemedia perceptive data

shared by Ian Forrester on 21 Nov 13 - No Cached

Google Wants to Serve Ads Based On Your Phone's Background Noise - 2 views

thenextweb.com/...ound-noise-of-your-phone-calls

perceptivemedia voice google ads phone noise background advertising

shared by Ian Forrester on 23 Mar 12 - No Cached

Intel Set-Top Box Uses Face Recognition to Target Ads to You [VIDEO] - 1 views

mashable.com/...intels-set-top-box-advertisers

perceptivemedia intel box face video ads target recognition

shared by Ian Forrester on 09 Jun 12 - No Cached

Example of the BA Perceptive Ad - 1 views

twitpic.com/e6czyv

share photos videos perceptivemedia advertising

shared by Ian Forrester on 30 Jul 14 - No Cached

Video adtech platform Unruly adds a new emotion-visualization dashboard - 0 views

marketingland.com/visualization-dashboard-168220

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shared by Ian Forrester on 11 Mar 16 - No Cached

Ian Forrester on 11 Mar 16

Called Pulse, it offers summaries of emotional responses to selected video ads -- but then what?

<div class="cArrow"> </div><div class="cContentInner">Called Pulse, it offers summaries of emotional responses to selected video ads -- but then what?</div>

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Beyond Red | Watching you, watching me - 0 views

www.beyond.red/...watching-you-watching-me

perceptivemedia media perceptive video bbc tv watching advertising

shared by Ian Forrester on 07 Dec 15 - No Cached

Whoa. Trump supporters are racist? Yes, says University of Minnesota study | City Pages - 0 views

www.citypages.com/...444020583

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shared by Ian Forrester on 17 Sep 17 - No Cached

Ian Forrester on 17 Sep 17

Filterbubble power just like tactics used by CA in Brexit and 2016 USA election

<div class="cArrow"> </div><div class="cContentInner">Filterbubble power just like tactics used by CA in Brexit and 2016 USA election</div>

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