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"Dynamically Inserted Ads In recent years, ad technology has allowed for ads to be targeted and dynamically inserted at the time of file request. The ad server determines the best ad to serve to the listener at the time of request. In a podcast consumed online, ads may be inserted into a file that is being progressively downloaded at designated ad breaks . Some publishers may count this dynamic ad serve as an "impression" without confirming ad delivery. T he metrics in this document focus on confirming that the ad was delivered. S erver log s can confirm that the enti r e ad file was downloaded , but the process for counting a served ad can only determine that ad file was sent ."

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.

Apple Patent which targets people based on swiping mood... Oooeer

Called Pulse, it offers summaries of emotional responses to selected video ads -- but then what?

NST MSGS is a web anthology series that dramatizes social media. Based on everything from submitted instant message conversations to found Craigslists ads, INST MSGS shines a satirical light on modern (mis) communication.

Filterbubble power just like tactics used by CA in Brexit and 2016 USA election

"ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year."