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@cubicgarden: RT @digitalerfilm: @BBCRD presenting how HTML5 can be used to customize broadcast signals on the client:audio w/ myloc #perceptivemedia #EBU http://twitter.com/cubicgarden/status/195928923505295360

This story originally appeared on Contagious I/O, our customisable research platform featuring the world's most innovative, creative and effective campaigns and marketing ideas

@erinvollick: Neal Stephenson's The Diamond Age (finally) comes to life: #PerceptiveMedia http://t.co/XRbb0AIv http://twitter.com/erinvollick/status/167290700059262977

@Cappellmeister: BBC R&D macht sich Gedanken um die Zukunft von TV und Media #PerceptiveMedia http://t.co/raQQt5Zn http://twitter.com/Cappellmeister/status/168581602589417472

Computer vision has made significant progress in recent decades, with steady improvements in the performance and robustness of computational methods for real-time detection, recognition, tracking, and modeling

No two viewings are the same

Narrowcasting and the battle of the robots

Nothing will be the same again - BBC's Visual Perceptive Media project will end the shared story experience

BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.

From the narrative to the color grading and score.

Innovations are exciting, but BBC needs to establish itself quickly, says Broadcast editor Chris Curtis

"The BBC is developing personalised dramas, radio shows that talk directly to listeners, and technology to record live events remotely, as it looks to shape the future of broadcasting."

"Alex Farber reports on four projects designed to improve efficiency and evolve storytelling"

"Storytelling techniques within traditional broadcast media have not made major advances in recent years due to the linear and relatively rigid approach to narrative despite advances in the technology that delivers the content. This research proposes the concept of 'perceptive media' in which the content creators have at their disposal different tools and sensors to allow for the subtle adaption of the narrative without any direct interactions from the audience members. The concept is demonstrated through the creation of a 'perceptive radio' that is able to play specially designed content that adapts to the physical and social context in which the radio resides."

Technology Insight - A Look at the Work of the BBC's R&D Department