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Ian Forrester

Channel 4 shows off personalised audio with creepy Alien: Covenant ad that knows your n... - 0 views

www.thedrum.com/...en-covenant-ad-knows-your-name

shows personalised drum name alien creepy audio viral video perceptivemedia social media perceptive tv

shared by Ian Forrester on 16 May 17 - No Cached
  • Ian Forrester on 16 May 17
     
    Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.
Ian Forrester

Facebook app for The Walking Dead created by Red Bee | The Drum - 3 views

www.thedrum.co.uk/...p-walking-dead-created-red-bee

facebook app walking dead pov fox redbee perceptivemedia

shared by Ian Forrester on 26 Nov 11 - No Cached
  • Ian Forrester on 26 Nov 11
     
    Red Bee Media has created a personalised Facebook app to drive viewers to season two of The Walking Dead on FOX. The app, aimed at the Facebook fans of the show, as well as family and friends, focusses on a POV film. The film looks at what it is like to be 'left behind' by the walking dead, and uses Facebook Connect and users' webcams to create a personalised experience.  The app goes live early this month.
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