ITV Partners With Sorenson Media to Launch Linear Addressable Advertising - Sorenson Media - 0 views
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Ian Forrester on 10 Nov 17"ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year."