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Could "programmatic" technology used in online advertising also be used to automate and personalize the distribution of cultural and editorial content?

"Just tell the app what drinks you are looking for - based on categories such as taste, color, weather, trends, time, location, bar vibe, or much"

The following are a broad set of categories and trends that our research identified as "emerging media" as of early 2017

Apply Magic Sauce is a non-profit academic research project coordinated by the University of Cambridge Psychometrics Centre. The demos and platforms available here are a modest attempt to reverse the trend in Big Data and empower citizens to not only retain control of their data but also derive meaningful insight from it.