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Ian Forrester

Will our emotions change the way adverts work? - BBC News - 0 views

www.bbc.co.uk/...technology-33652985

perceptivemedia change emotions will bbc perceptive social media advertising

shared by Ian Forrester on 24 Jul 15 - No Cached
  • Ian Forrester on 24 Jul 15
     
    "A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London. It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood."
Ian Forrester

Video adtech platform Unruly adds a new emotion-visualization dashboard - 0 views

marketingland.com/visualization-dashboard-168220

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shared by Ian Forrester on 11 Mar 16 - No Cached
  • Ian Forrester on 11 Mar 16
     
    Called Pulse, it offers summaries of emotional responses to selected video ads -- but then what?
Ian Forrester

Whoa. Trump supporters are racist? Yes, says University of Minnesota study | City Pages - 0 views

www.citypages.com/...444020583

filterbubble filter adverts ads advertising trump university minnesota study foreclosure racism race cambridge

shared by Ian Forrester on 17 Sep 17 - No Cached
  • Ian Forrester on 17 Sep 17
     
    Filterbubble power just like tactics used by CA in Brexit and 2016 USA election
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