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...The new tool, built for the Oracle Public Cloud, is part of Oracle's Customer Experience (CX) applications portfolio. "It's rare that a retailer just wants to discuss commerce by itself," Ian Davis, senior director of product management for Oracle Commerce, told Chain Store Age. "They want to discuss social media, marketing, customer service and sales." Oracle Commerce Cloud's SaaS infrastructure allows online businesses to launch responsive storefronts across desktop and mobile devices. Pre-integrated core commerce features include search / navigation, recommendations, promotions, reporting, payments, design templates and SEO. A unified experience management console enables catalog, content, design and merchandising management. Responsive design and HTML5 user interfaces let users build additional functionality or develop integrations that connect Commerce Cloud with other systems while also allowing consumption for third-party development efforts. "We use an API-first development approach," said Davis. "Exposing APIs makes the solution easy to use." Davis also commented on Commerce Cloud's capabilities to seamlessly fit into retailers' business-to-business efforts, as well as their business-to-consumer markets....

"To extend its "commerce anywhere" strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off."

"To extend its "commerce anywhere" strategy, Stage Stores has implemented Oracle Commerce. The initiative, completed in less than six months, provided the retailer with a new e-commerce engine, along with guided search and recommendation solutions, all before the 2012 holiday shopping season kicked off."

PureFormulas.com spent an estimated 1,000 hours, or more than 40 full days, meeting with or investigating all the major e-commerce platform vendors-including Demandware Inc., hybris AG, Magento-before buying from Oracle Corp. The retailer signed a contract with Oracle in May 2013, downloading Oracle Commerce software on its own servers. The implementation required in-house design work and coding in advance of the full launch in August of the retailer's new platform-which has also been deployed by larger retailers, including, last year, Kohl's Corp., a retail chain that took in $1.76 billion in web sales in 2013, according to Top500Guide.com.

PureFormulas.com spent an estimated 1,000 hours, or more than 40 full days, meeting with or investigating all the major e-commerce platform vendors-including Demandware Inc., hybris AG, Magento-before buying from Oracle Corp. The retailer signed a contract with Oracle in May 2013, downloading Oracle Commerce software on its own servers. The implementation required in-house design work and coding in advance of the full launch in August of the retailer's new platform-which has also been deployed by larger retailers, including, last year, Kohl's Corp., a retail chain that took in $1.76 billion in web sales in 2013, according to Top500Guide.com.

PureFormulas.com spent an estimated 1,000 hours, or more than 40 full days, meeting with or investigating all the major e-commerce platform vendors-including Demandware Inc., hybris AG, Magento-before buying from Oracle Corp. The retailer signed a contract with Oracle in May 2013, downloading Oracle Commerce software on its own servers. The implementation required in-house design work and coding in advance of the full launch in August of the retailer's new platform-which has also been deployed by larger retailers, including, last year, Kohl's Corp., a retail chain that took in $1.76 billion in web sales in 2013, according to Top500Guide.com.

"Oracle Commerce gives us the ability to bring more exciting products and promotional offers to our customers," said Steven Hunter, EVP and CIO of Stage Stores. "I've been involved in the deployment of several e-commerce platforms. The Oracle Commerce implementation was less than six months in core project time. This was a quick implementation and one of the smoothest."

"Oracle Commerce gives us the ability to bring more exciting products and promotional offers to our customers," said Steven Hunter, EVP and CIO of Stage Stores. "I've been involved in the deployment of several e-commerce platforms. The Oracle Commerce implementation was less than six months in core project time. This was a quick implementation and one of the smoothest."

Since replacing its home-grown e-commerce software in 2011 with Oracle Corp.'s Oracle Commerce software, National Pen has grown e-commerce sales by about 20% per year, CEO Dave Thompson says. As a result, e-commerce now accounts for 20% of total revenue, or $54 million out of $270 million this year, he notes.

"Oracle Commerce allows Stage Stores to deliver on its "commerce anywhere" promise by improving the customer experience across all devices, offering more personalized recommendations and delivering more effective product cross-sells and up-sells. Guided search capabilities help ensure consumers receive relevant and accurate search results and enables Stage Stores to highlight relevant products and promotions."

"Oracle Commerce allows Stage Stores to deliver on its "commerce anywhere" promise by improving the customer experience across all devices, offering more personalized recommendations and delivering more effective product cross-sells and up-sells. Guided search capabilities help ensure consumers receive relevant and accurate search results and enables Stage Stores to highlight relevant products and promotions."

Gymboree is looking to Oracle Commerce to support its full range of international e-commerce sites across all its brands, which include Gymboree, Janie and Jack, and Crazy 8

Gymboree is looking to Oracle Commerce to support its full range of international e-commerce sites across all its brands, which include Gymboree, Janie and Jack, and Crazy 8

When it was time to upgrade its e-commerce platform, Work 'N Gear wanted a solution that would have lasting impact. CEO Anthony DiPaolo talked to Oracle about his company, their vision and why they chose Oracle to support their e-commerce growth.

When it was time to upgrade its e-commerce platform, Work 'N Gear wanted a solution that would have lasting impact. CEO Anthony DiPaolo talked to Oracle about his company, their vision and why they chose Oracle to support their e-commerce growth.

"Z Gallerie, a California-based purveyor of furniture and home décor was seeing an increase in traffic to its online site and response to marketing programs. To improve conversion and basket size, Z Gallerie deployed Oracle Commerce. In August 2013, Z Gallerie went live with Oracle Commerce resulting in more relevant content, improved navigation and better ease-of-use regardless of the device customers use to access the site. The full implementation was completed quickly and sales from on-site search have dramatically increased."

"Z Gallerie, a California-based purveyor of furniture and home décor was seeing an increase in traffic to its online site and response to marketing programs. To improve conversion and basket size, Z Gallerie deployed Oracle Commerce. In August 2013, Z Gallerie went live with Oracle Commerce resulting in more relevant content, improved navigation and better ease-of-use regardless of the device customers use to access the site. The full implementation was completed quickly and sales from on-site search have dramatically increased."

As the e-commerce landscape has taken shape over the past couple of decades, the ecosystem for supporting services developed much as expected, with an array of platform providers strategically expanding their bundle of commerce engine and surrounding services from marketing and ad tech to analytics, merchandising, and logistics. These platforms grew both organically and inorganically, with Oracle, IBM, and eBay becoming the dominant players.

"Lenox re-launched its e-commerce site on Oracle Commerce earlier this year and has used it to tailor search results based on customer history and to suggest complementary items in a specific pattern or place setting. Oracle also helped Lenox shift to a pictorial format for dinnerware, since shoppers often rely on visuals rather than pattern names."

South African fashion retailer has implemented Oracle ATG Web Commerce applications to underpin its new cross-channel commerce offering which went live early this summer.

Oracle Corp., following its retail e-commerce technology acquisitions of the past two years, took its retail market strategy up a notch this week when it introduced an integrated e-commerce software suite

J.C. Penney Co. Inc., for one, is adding more programs from Oracle to its lineup. It already uses an e-commerce platform and web site personalization technology from ATG, and site search from Endeca Technologies-two companies that Oracle acquired within the past two years. The department store chain, No. 20 in the Top 500 Guide, is now adding Oracle software for analyzing customer demand by product and managing merchandising and supply chains.

Fashion apparel manufacturer and retailer American Apparel has chosen Oracle ATG Web Commerce and Oracle ATG Web Commerce Customer Service applications to help grow its global, multi-channel retail business.

The Foschini Group (TFG), a South African based leading retailer of lifestyle products, has selected Oracle Commerce solutions to help grow its retail business and improve the customer experience through Omnichannel initiative

The Foschini Group (TFG), a South African based leading retailer of lifestyle products, has selected Oracle Commerce solutions to help grow its retail business and improve the customer experience through Omnichannel initiative

New York University marketing professor Scott Galloway makes a strong case that pure-play retailers, whether just brick-and-mortar or just e-commerce, are doomed. He predicts that Amazon will stumble as stores beef up their e-commerce and especially their fulfillment options. Others don't buy that, saying that Amazon is in many ways as special as Jeff Bezos seems to think it is. "I disagree," writes Oracle's David Dorf in his Commerce Anywhere blog of Galloway's assertions. "Not because the logic is flawed, but rather because Amazon is not a typical retailer. I believe they could be profitable if they wanted to but instead choose to continue investing in widening their competitive moat. Not only is their retail business state-of-the-art, but their investments in AWS, tablets, payments, IoT, etc. are complementary, and help to diversify the business (yes, they can do both). Amazon is not your typical pure-play."

The retail chain will build a new online retail platform using software from Oracle after years of outsourcing web sales to GSI Commerce, now eBay Enterprise. It's the latest in a series of retail chains taking control of their own e-commerce destiny.

...To superpower its innovation capabilities Kohl's selected Oracle Commerce to power its e-commerce engine. The Digital Center worked with Oracle to customize the solution to fit the retailer's specifications and ensure that the platform was prepared not only for today's requirements, but tomorrow's challenges.

...To superpower its innovation capabilities Kohl's selected Oracle Commerce to power its e-commerce engine. The Digital Center worked with Oracle to customize the solution to fit the retailer's specifications and ensure that the platform was prepared not only for today's requirements, but tomorrow's challenges.

Still time to update e-commerce systems before the holidays - The advent of cloud-based solutions make it possible to overhaul an e-commerce platform in as few as 10 weeks.