Oracle unveils solution to ease e-commerce deployment, management | Chain Store Age - 0 views
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Oracle Retail on 29 Jun 15...The new tool, built for the Oracle Public Cloud, is part of Oracle's Customer Experience (CX) applications portfolio. "It's rare that a retailer just wants to discuss commerce by itself," Ian Davis, senior director of product management for Oracle Commerce, told Chain Store Age. "They want to discuss social media, marketing, customer service and sales." Oracle Commerce Cloud's SaaS infrastructure allows online businesses to launch responsive storefronts across desktop and mobile devices. Pre-integrated core commerce features include search / navigation, recommendations, promotions, reporting, payments, design templates and SEO. A unified experience management console enables catalog, content, design and merchandising management. Responsive design and HTML5 user interfaces let users build additional functionality or develop integrations that connect Commerce Cloud with other systems while also allowing consumption for third-party development efforts. "We use an API-first development approach," said Davis. "Exposing APIs makes the solution easy to use." Davis also commented on Commerce Cloud's capabilities to seamlessly fit into retailers' business-to-business efforts, as well as their business-to-consumer markets....