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PureFormulas.com spent an estimated 1,000 hours, or more than 40 full days, meeting with or investigating all the major e-commerce platform vendors-including Demandware Inc., hybris AG, Magento-before buying from Oracle Corp. The retailer signed a contract with Oracle in May 2013, downloading Oracle Commerce software on its own servers. The implementation required in-house design work and coding in advance of the full launch in August of the retailer's new platform-which has also been deployed by larger retailers, including, last year, Kohl's Corp., a retail chain that took in $1.76 billion in web sales in 2013, according to Top500Guide.com.

PureFormulas.com spent an estimated 1,000 hours, or more than 40 full days, meeting with or investigating all the major e-commerce platform vendors-including Demandware Inc., hybris AG, Magento-before buying from Oracle Corp. The retailer signed a contract with Oracle in May 2013, downloading Oracle Commerce software on its own servers. The implementation required in-house design work and coding in advance of the full launch in August of the retailer's new platform-which has also been deployed by larger retailers, including, last year, Kohl's Corp., a retail chain that took in $1.76 billion in web sales in 2013, according to Top500Guide.com.

PureFormulas.com spent an estimated 1,000 hours, or more than 40 full days, meeting with or investigating all the major e-commerce platform vendors-including Demandware Inc., hybris AG, Magento-before buying from Oracle Corp. The retailer signed a contract with Oracle in May 2013, downloading Oracle Commerce software on its own servers. The implementation required in-house design work and coding in advance of the full launch in August of the retailer's new platform-which has also been deployed by larger retailers, including, last year, Kohl's Corp., a retail chain that took in $1.76 billion in web sales in 2013, according to Top500Guide.com.

As online demand flourishes, scalability and personalization help to define customer experience, sales and return visits. By moving its ecommerce operations to Oracle Commerce, health supplements leader and Internet Retailer Top 500 organization PureFormulas will take advantage of Oracle's multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities.

By moving its ecommerce operations to Oracle Commerce, online health supplements retailer PureFormulas will take advantage of Oracle's multi-site architecture to support expansion, while significantly enhancing its customer experience and personalization capabilities

Central to making each customer experience better, said Moure, is the company's recent migration to a new e-commerce platform from Oracle Commerce. The Oracle platform provides PureFormulas' marketing team with industry-leading tools to personalize the customer experience through a series of levels, from the awareness of getting a customer on to its site to adding returning customers to its loyalty program, and each step is based on insights gleaned from customer data.

Internet Retailer - MAGAZINE_ISSUE_September2014 - Going for growth: ... Moure, from PureFormulas.com, says that in the run-up to its launch of Oracle Commerce, the vendor was "still pursuing us, making sure we are OK, making sure things run smoothly."

Internet Retailer - MAGAZINE_ISSUE_September2014 - Going for growth: ... Moure, from PureFormulas.com, says that in the run-up to its launch of Oracle Commerce, the vendor was "still pursuing us, making sure we are OK, making sure things run smoothly."