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New York University marketing professor Scott Galloway makes a strong case that pure-play retailers, whether just brick-and-mortar or just e-commerce, are doomed. He predicts that Amazon will stumble as stores beef up their e-commerce and especially their fulfillment options. Others don't buy that, saying that Amazon is in many ways as special as Jeff Bezos seems to think it is. "I disagree," writes Oracle's David Dorf in his Commerce Anywhere blog of Galloway's assertions. "Not because the logic is flawed, but rather because Amazon is not a typical retailer. I believe they could be profitable if they wanted to but instead choose to continue investing in widening their competitive moat. Not only is their retail business state-of-the-art, but their investments in AWS, tablets, payments, IoT, etc. are complementary, and help to diversify the business (yes, they can do both). Amazon is not your typical pure-play."

Amazon just obtained a new competitor for its Amazon Web Services cloud hosting and development platform. Oracle is going head-to-head with Amazon with a slew of more than 24 new additions to the Oracle Cloud Platform. Oracle's new integrated cloud services include infrastructure, platform and software delivered as a service. Specific cloud-based services include hosted Exadata-based production databases, archive storage, Big Data, enterprise mobility, and application integration. Oracle says it offers the same products, with 100% compatibility, in the cloud and on premises, which means that companies can move to and from the cloud without changing applications. Furthermore, workloads can be moved to the cloud instantly. "Oracle is growing really fast," said Larry Ellison, CTO of Oracle, in public remarks. "Oracle is the only company on the planet that can deliver a complete, integrated, standards-based suite of services at every layer of the cloud. Those technology advantages enable us to be much more cost-effective than our competitors. Our new Archive Storage service goes head-to-head with Amazon Glacier and it's one-tenth their price."

Amazon Web Services on Tuesday launched Amazon Relational Database Service (RDS) for Oracle Database. The service brings pay-by-the-hour access to Oracle's database

"Amazon is putting enormous pressure on retailers to up their game," said David Dorf, senior director of technology strategy for Oracle Retail. Indeed, the survival of many retailers with actual, brick-and-mortar businesses rests on their ability to stanch showrooming," the rampant consumer practice of scouting out goods at the mall before buying them online at a better price.

"Amazon is putting enormous pressure on retailers to up their game," said David Dorf, senior director of technology strategy for Oracle Retail. Indeed, the survival of many retailers with actual, brick-and-mortar businesses rests on their ability to stanch showrooming," the rampant consumer practice of scouting out goods at the mall before buying them online at a better price.

Feature article with overview of the NRF and the current market, emphasizing on what Amazon, IBM, HP, Dell and SAP have announced. Oracle has reinforced its retail activities after buying ATG Commerce. For the EMEA region a consulting unit with more then 200 employees was built up - all with longterm experience and serving the whole product portfolio.

Feature article with overview of the NRF and the current market, emphasizing on what Amazon, IBM, HP, Dell and SAP have announced. Oracle has reinforced its retail activities after buying ATG Commerce. For the EMEA region a consulting unit with more then 200 employees was built up - all with longterm experience and serving the whole product portfolio.

"This is a great article and research piece that Oracle are carrying out. I'm looking forward to Mike Websters speech Digital Natives Tim Berners-Lee launched the first World Wide Web server and browser in 1990. It opened for commercial use in 1991. In 1994 German company Intershop pioneered the online shopping system and Amazon followed hot on their heels in 1995."

"Tim Berners-Lee launched the first World Wide Web server and browser in 1990. It opened for commercial use in 1991. In 1994 German company Intershop pioneered the online shopping system and Amazon followed hot on their heels in 1995. "

...A good example of a core project Wolfe started was the re-architecture of the company's front-end Oracle ATG e-commerce platform to the Amazon Web Service (AWS) public cloud. This was key to enhancing customer experience across Shop Direct's retail websites, with availability the main area of focus. The retailer's entire e-commerce infrastructure now sits on the cloud - including ATG and Oracle's enterprise data discovery platform Endeca, as well as the AWS-provided Elastic Load Balancing and Relational Database services, which now support Shop Direct's database. "The migration was a good example of that drive to get service under control, and since our shop is always open, availability is critical to us and therefore the first thing to tackle," says Wolfe.

Toys said it will be using Oracle ATG e-commerce software to build its new Web platform. The decision "tells me they're looking to increase the percentage of business they do online," said Paula Rosenblum,managing partner at RSR Research, a research and consulting firm that specializes in retail technology. GSI, and now eBay Enterprises, typically don't handle operations for the largest retailers, she said. Rosenblum said she is surprised Toys hadn't moved in this direction already. "Given that they've been under attack by Amazon and WalMart both, you would think they would have done this sooner," she said.

Hosted cloud computing is becoming an increasingly hot market. Amazon Web Services (AWS), which recently launched a major Indian initiative in Alibaba's backyard, maintains a dominant position. Oracle has released a slew of more than 24 new additions to the Oracle Cloud Platform. Also Google is entering a new partnership that will base the next generation of JDA Software Group of cloud-based omnichannel and supply chain solutions on the public Google Cloud Platform.

Retail is becoming an increasingly hot market for hosted cloud computing providers. Some of those providers, such as Amazon Web Services (AWS) and the Aliyun cloud division of Alibaba, are operated by retailers.

The retail industry hasn't traditionally given technology top priority, but with consumers' expectation of "anything, anywhere, anytime I want it," tech expertise has become a competitive focus for the industry's big players. Oracle Industry Connect, a two-day conference held March 25 and 26 here, brought together roughly 240 retail executives to network and share system implementation case histories as they chase omnichannel selling. Today, more than half of shoppers - 58 percent - rank product availability as more important than price, according to an Oracle study of 4,500 consumers worldwide. Mark Webster, senior vice president and general manager of Oracle's retail practice, said Amazon sold 426 items a second on Cyber Monday. "If you don't think consumers are taking advantage of new access points [to shop], then you are misguided."