Personalization Delivers Big E-Commerce Wins For National Pen - Retail TouchPoints - 0 views
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Oracle Retail on 12 Aug 15Following the implementation of a new e-Commerce solution from Oracle, National Pen has seen its loyalty and retention rates rise significantly; and e-Commerce average order size is now 20% larger than the company's traditional direct mail orders. National Pen, a 60-year-old company, supplies personalized, branded products to more than 1.2 million customers in 27 countries.