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Interesting to see Coke doing yet another campaign allowing fans to vote, considering the flop of the Superbowl spot. And touches on the growing concern of allowing users to dictate content. It's one thing to use data, it's another to directly ask what people want and then give it to them.

Can you imagine being and Inn-Bedded winner...

jason derulo creates vine campaign to promote new album

Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.

realllllly cool execution every "h" you add to after ahh.com is a different experience.

another article on lowes' social mobile campaign

This could be a cool basis for a campaign

Inforgraphic-based campaign

"The tests, which have run on nearly 50 Facebook ad campaigns, show that in 70% of cases, $1 spent on Facebook advertising leads to $3 in incremental sales,"

Blippar campaign -- scan any bottle of jameson and play a game on your phone

Brisk credits their social media campaigns to doubling sales over the past 2 years

Data visualizations of social conversations and sentiment have also been used on air like never before. As these historic nights unfold, Bluefin Labs will be monitoring public reaction to televised events and providing real time feedback to ABC News anchors, correspondents and producers giving ABC News viewers one more way to see the whole picture.

GE has introduced two ads that demonstrate the elegant use of data to visualize two (boring) lines of GE business: gas turbine and medical imaging. The ads can be seen on its website and YouTube. "The campaign is showing the impact of GE employees and technology on the world. We're looking for newer and better ways to tell that story," said Camille Kubie, manager of global brand and design for GE. The online videos featuring data visualization of GE's businesses were created to complement GE TV spots; they will not be aired on TV.

Great Scotch campaign