You see, starting today the Patriots are running a large-scale Help Vince campaign across New England as the team looks to engage its fans in the offseason. And to do that, it’s turning to SCVNGR to power an array of Patriots-themed location based challenges, badges, and treks as users vie for prizes, which include a grand prize lunch with a member of the Patriots squad. The Patriots will be promoting the ‘Help Vince’ campaign across New England with TV spots, billboards, and more. You can see the team’s site dedicated to the campaign here.
Greg Steen on 22 Feb 12Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles. Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.
