On the day the YouTube takeover ad ran, Sharpie.com experienced 72,000 visits, roughly seven times more than typical campaign traffic. More than 400 new artworks were uploaded during the course of the weekend. The company's Facebook page also quickly reached and exceeded 2 million Facebook Fans on the day after the takeover ad ran. The Facebook Fan page had 11,508 new "Likes" -- the highest in one day for Sharpie.
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