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A recent study from Brand Keys, a research consultancy focused on customer loyalty and engagement, found that while some consumers (20 percent) intend to spend less in 2010 and are questioning the "ethics around consumption," overall shoppers are simply being smarter about what - and how - they buy. Coupon redemption, the study says, is up 25 percent, and price really does matter.

Frito-Lay North America is taking the season head-on with BeSnackReady.com, which currently highlights its many consumer-packaged goods snack products in the context of summer. Launched earlier this year in collaboration with Walmart and being promoted with banners on sites like Shutterfly.com, the microsite was built to give moms value and a convenient place where they can plan activities with family and friends. As such, it features recipes with a focus on grilling and entertaining, lifestyle tips, polls, product coupons, and links to outdoor products on Walmart.com.

exclusive deals and promotions at partner retailers if shoppers use PayPal for payments.

The site uses a combination of expert curation, machine learning, and visual search to recommend outfits to shoppers.

Google Analytics users can trace the full digital path a shopper takes, showing how customers interact with organic search, affiliate sites, display ads, social networks, email, video and mobile on the path to purchase.

Google enlisted Hugo Boss for early testing of the program.

"We found out that nearly two out of every three conversions involves more than one touch point.