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"interactive youtube takeover campaign"

weekly 9.9

To enter, consumers simply have to snap a picture of the special Coors Light SnapTag, which is found on product packaging, in-store displays, out-of-home advertising, digital ads and other branded materials, and send it in via their phone's standard messaging capabilities. The program is supported with banner advertising on NFL.com and Facebook. Out-of-home advertising appears in locations such as bus shelters. "The target demographic of the campaign is males ages 21-28," said Ryan Lindholm, Chicago-based client partner at Razorfish. "Razorfish identified that Coors Light could take advantage of the SnapTag's ability to maintain consistent branding while also implementing promotional variations with a change of the SnapTag Code Ring."

Faux vcommerce execution for a cause marketing campaign related to child trafficking.

I just like the quote "the party really gets going in version three" YouTube campaign from Perrier that unlocks new videos as the total views go up. Apparently the party "heats up" or something the more people view it, so it gets hotter and hotter in the video! How cool!

Campaign promoting voice search on browsers

Oyster.com, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.

Sharpie took over the YouTube home page with an interactive mosaic ad created from user-generated art. The campaign produced more than 62 million impressions in one day.

Hunter Shoots Bear on a Facebook profile. Type what you want the girl to do and she and her friends photos come to life. Part of a campaign to promote Facebook video chat client Rounds.

Case study on the Getaway Stockholm campaign for Mini.

First creative campaign on Google+?

The first, 60-second instalment of the "cinematic cat-and-mouse caper", which surrounds a rapper's attempts to reach a secret gig, will air during The X Factor and invite viewers to vote for what he and his stunt-driving female companion should do next by tweeting. The votes will be instantly counted to determine which version of the second instalment should air later in the show. After another vote the conclusion will air during The X Factor results show on Sunday evening.

More coolness from Volva, UK DOOH campaign

"More than a third (36%) of rich media full-page ads used video, and 28% of campaigns used in-banner video in Q2 and Q3. Interaction rates for custom buttons in that ad format -- for getting more information or viewing photos or video, for example -- ranged from 2.2% to 10.8%. For rich full-page ads, Rhythm says adding a mini video player boosts interaction rates for the units by 30%, to 3.8% to 12%."

"Of the 30 brands that have signed on thus far, only five will be running campaigns in the U.S. Twentieth Century Fox, one of two global launch advertisers, will promote its upcoming film Life of Pi with ads in the Xbox Video app, Xbox companion mobile and tablet app SmartGlass app and the Casual Games app, which spans Xbox and Microsoft's desktop and mobile operating systems. And next month the other global launch advertiser, Nissan, will run ads in the Bing and Xbox Music apps. Though it seems the in-app ads are initially only slated to run within Microsoft's own apps, the company said several publishers-such as The Associated Press, Bonnier Corporation, Photobucket, Slacker Radio and The Tribune Company-have agreed to run the units. In announcing the roster of initial advertisers, Microsoft also put out some stats regarding consumer perception of the ad units. The most encouraging stat found that the ads scored a 92 percent in ad recall, but the other numbers suggest brands may prefer consumers forget their ads. Only 39 percent of respondents said they're happy to see advertising within Windows 8, and only 33 percent agreed that advertising on Windows 8 improved their opinion of a brand."

"But someone must still curate all of this citizen journalism, and that's where a group called Video The Vote comes in. A member of a network of voting rights groups known as the Election Protection Coalition, Video the Vote wants anybody who notices voting problems to document the situation and bring the footage to its attention. "In an era of partisan voter purges, onerous ID requirements, and organized intimidation, it's not enough for citizens to just cast their ballots," says Matt Pascarella, Video The Vote's campaign director. In addition to collecting citizen uploads, he'll field a national network of his own videographers to target swing-state hotspots."

"In the UK, Domino's has launched what it's calling Pizza Box Office, an initiative giving online pizza orderers their choice of complementary movie streamed to PC, Mac or tablet (release). The initiative is designed to incentivise ecommerce orders and illustrates how digital movies, like music tracks before them, can now be used as the auxiliary content of wider marketing campaigns."

"The company is running its new mobile advertising campaign within The Weather Channel's iPhone application. Home Depot has used mobile advertising in the past to bolster brand awareness and engagement. "By adding store location functionality to the ad unit, the brand expertly displays their understanding and appreciation of the unique contextual requirements of an audience made up of a sizable percentage of likely moving targets," said Scott Forshay, mobile and emerging technologies strategist at Acquity Group."

Yet another fitness wristband thingy