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Greg Steen

Grammy Buzz: And Social Media Monitoring Says The Winner Is … (Infographic) | Epicenter | Wired.com - 0 views

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    Social media monitoring firm Meltwater is circulating an infographic on who will win the key categories in Sunday night's Grammy Awards based on what's being said around the social media water cooler.
Rhiannon Apple

New Microsoft Tool Blocks Behavioral Advertising 02/11/2011 - 0 views

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    Write up on cookie blocking going on
Greg Steen

Ad Creep Update: women's thighs. - 0 views

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    Plates on benches make imprints on thighs promoting a brand of short shorts.
Emily Knab

Philo: Star power is the key to social TV | VentureBeat - 0 views

  • Philo hosted one of its “virtual viewing parties” for the NBA’s Sprite Slam Dunk Contest this weekend, where O’Neal posted play-by-play comments on the contest while viewers could check-in and interact on the Philo website, its smartphone apps, or a Philo widget hosted on the NBA.com website.
Greg Steen

Xooming In on Costs - 0 views

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    Research firms have dismantled Xoom tablets and have more insight on why is costs more to build than an iPad
Simeon Spearman

Angry Birds Nabs 30 Million Downloads on Android, Beats 12 Million on iPhone - 0 views

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    Total audience = 30 million Engaged audience size for Angry Birds ads = ~24 million (the 80% who download updates)
Rhiannon Apple

Volkswagen - 0 views

shared by Rhiannon Apple on 14 Mar 11 - Cached
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    A billboard that was constructed on ice, the offer on it lasts until the billboard sinks.
Rhiannon Apple

The Fashion Statement: Ralph Lauren's Children's Facebook Contest - 0 views

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    , Ralph Lauren is conducting a contest on its Facebook page that allows parents in the U.S. and the U.K. to upload photos of their child. Friends and family can then vote on the child of their choice. The winning whippersnapper will be chosen from the group of children with the most votes, flown to New York and cast as a member of the RL Gang (pictured above).
Simeon Spearman

Bain: 80% of Twitter engagement is link clicking - Fortune Tech - 0 views

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    When it comes to Twitter advertising, Bain says Twitter 80% of Twitter engagement consists of people clicking on a Tweet, while the remaining 20% is a Retweet or a Tweet. He thinks those are powerful signals, particularly if a user Retweets an ad: in doing so, they've transformed it from advertising to content endorsement. Case in point: two of the top 5 Tweets of all time are actually ads from McDonald's (MCD) and Disney (DIS) -- the others include Stephen Colbert's Tweet about the BP (BP) oil spill and Barack Obama's victory Tweet, "Yes we did." And when Volkswagen decided to unveil the new Beetle exclusively on Twitter, the auto maker saw a 52% engagement rate, which Bain says may have been the first time in digital advertising that "you were a minority if you didn't click the ad."
Simeon Spearman

Tablets Starting to Replace Other Traditional Devices: Tech News and Analysis « - 0 views

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    Speculation on the impact of tablets on traditional computing hardware usage.
Emily Knab

Justin.tv Broadcasts Gamers' Every Move on TwitchTV - AllThingsD - 0 views

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    interesting idea for L'Oreal- online location where people can tune in to watch celebs and makeup stars putting on makeup or applying it. could be integrated through an app that turns the screen into a mirror on a laptop with a webcam or iphone4, etc
Simeon Spearman

Console vs. PC redux: how mobile gaming will reshape the industry (again) -- Engadget - 0 views

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    Opinion piece on the impact that mobile gaming will have on the console gaming industry at large.
Simeon Spearman

38 Million in US Purchase Under Influence of Social Media [STUDY] - SocialTimes.com - 0 views

  • 23.1 million discover new brands or products through social media (up 22% from 2010) 22.5 million use social media to learn about unfamiliar brands or products (up 9%) 17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%) 15.1 million refer to social media before making purchase decisions (up 29%)
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    Nice stats on social influence on purchase decisions
Greg Steen

brandflakesforbreakfast: google stepping it up - 0 views

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    Instant pages pre-loads the page they expect you to click on, but also now ranks pages higher if they load faster. Also, mobile search returns different results based on what people are typically looking for when they search via mobile.
Ivy Chang

Infographic: 60 Seconds on The Internet | Digital Buzz Blog - 1 views

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    stats for what happens in 60 seconds on the internet
Greg Steen

Facebook Launches First Agency-Designed Ad Unit - 0 views

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    The unit -- the eighth available to advertisers on Facebook -- works by having the brand pose a question on the its Facebook page, aiming for a conversation-starter. That same question will also be posed in a traditional display ad on the right hand side of the Facebook screen. If users choose to respond to the brand's question, the conversation will move into the user's news feed, where it has the opportunity to be commented on by the user's friends.
Simeon Spearman

iPhone App Turns People You Meet in Person Into Facebook Friends - 0 views

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    Interesting take on social lbs; aggregating people on proximity rather than exact locations
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