interesting idea for L'Oreal- online location where people can tune in to watch celebs and makeup stars putting on makeup or applying it. could be integrated through an app that turns the screen into a mirror on a laptop with a webcam or iphone4, etc
Tablets are poised to help U.S. newspapers increase paid digital circulation to 4.6 million in 2015, for example, with most of the growth coming at general interest newspapers, from 1.5 million last year, primarily at the Wall Street Journal, according to annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released today.
The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010, PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.
PricewaterhouseCoopers is saying that consumers appear more willing to pay for content delivered to tablets, so they are seeing that tablets will fuel growth in paid newspaper circulation in the U.S. Also forecasts growth in Mobile TV and its respective ad spend.
So Ferrorama was a popular toy train company that stopped making toys. After noticing interest in second hand trains they challenged Brazilians to build a 20 kilometer train across the countryside, and they did. The reward? The toys are now back in production.
Interesting spin on incorporating social listening into campaigns. They decided to use tweets complaining about the wireless industry to build their messaging.
From the Dirt Devil UK YouTube page. Suggests an interesting idea: concepts that clients are unsure about, could a spec version be floated online as a trial balloon?
Guerrilla marketing for Zynga's new game in Manhattan. Also, it was to promote their new expansion, which reinforces that certain social gaming properties are becoming mature enough to become real franchises. It will be interesting to see if this translates into a lift in MAU for FarmVille.
Very interesting approach to Promoted Trends and follow/like-gating. Keurig held a sweepstakes and promoted it via Twitter's promoted trends, but they didn't want just anyone to participate as brand awareness was not the goal. The trend's title "LoveKeurig?" was intended to appeal to Keurig owners and then to enter the sweepstakes, users had to follow 7 different brands on FB/Twitter.
This is a really interesting look into how different apps are using microphones to improve functionality. I didn't realize the level of detail that Color went into in recognizing who was really nearby.