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Personalize website homepages for each viewer through interest graphing technology Gravity's technology graphs your interests and then organizes website content based on what you're most likely to be interested in viewing.

Interest graph targetting that can predict what people will be discussing

Eighty-six percent of Americans surveyed said they don't want political campaigns to customize messages based on their interests. Again, this has become a de facto approach to the way political advertisers use online advertising, particularly on Facebook. If a Facebook user, for example, shows an interest in gay rights issues by liking related organizations, chances are he might have been served an Obama for America Facebook ad in 2011 with a message focused on marriage equality: "President Obama supports repealing the Defense of Marriage Act. Add your support now!" stated a Facebook ad from the President's reelection campaign that appeared to be targeted to people who liked left-leaning groups on Facebook, including gay rights-related groups.

instagram competitor EyeEm Key advantages:  1. Tracks photos you like and creates a personalized photo feed that changes along with your interests 2. Network not based on friends but rather shared interests 3. Location feature "Around Me" lets you see photos that were taken wherever you are 4. Does not constrain photos to Instagram's square format

"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male. Ender's Game, naturally, features a young male winning weightless combat in the future."

Interest in Windows tablets declining

"Players of Call of Duty: Black Ops II will now be able to livestream their gameplay to YouTube directly from their Xbox 360 and PlayStation 3 game consoles. While casual players may be interested in posting their games, this is big news for the lucrative gaming-commentary industry on YouTube, and for the eSports scene as a whole."

Interesting article to add to the queue for BF/CM

Could be interesting basis for social post. How low involvement consumer brands use social to generate sales.

Could be interesting point to share deeper into December for gift tips.

""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."

""With YouTube external annotations, we're trying to make it a very seamless process," said Lisa Green, industry director at Google. "If while you're watching it, you see something you really want, you can click... We've allowed the user to make the decision to make the purchase" in the video. The beta feature is available to all existing clients, although Google won't disclose how many advertisers have shown interest or signed up thus far. Juicy Couture, one of the first brands to adopt the shoppable feature, released a new video directed by Terry Richardson featuring Candice Swanepoel at the famed Chateau Marmont hotel. The fashion label features nineteen different products in the second video. YouTube's shoppable video ads will display a shaded rectangle in the middle of the screen whenever a product appears. When a user rolls over that embedded video link, the product name is displayed with a link to the purchase page. Google's product and sales teams are working with advertisers to bring these new ads into their videos on YouTube, Green said."

"800,000 Instagrams were tagged [Hurricane] #Sandy, and Instagram co-founder Kevin Systrom thinks that makes it the most digitally captured event in history. But "how do we mine all these photos, make sense of them so you can consume the most interesting photos about Sandy?" he asked today at GigaOm's RoadMap conference. His conclusion was "We're going to need to be a big data company." Systrom says Instagram's focused is on "making meaning of all the data coming in, and improving the experience of curating." For example, he said that there were only 85,000 #SuperBowl Instagrams, compared to the 800,000 #SandyGram. People can't consume 800,000 photos, but they still want to pull valuable information from them."

Interesting case study, could be useful for L'Oreal.

Hmm should be interesting to see where this goes, especially as they integrate FoodSpotting.

This could be interesting for global markets, emerging markets, and countries where sharing via web is not easy.

Interesting new model? Or get rich quick scheme?

interesting article

Cody also acts as a kind of virtual coach. When users first load the app, they're asked to identify their goals - from losing weight to building muscle tone to de-stressing. For now, the app just surfaces original content about workouts, healthy living and other topics that match up with those goals. But, ultimately, Javid said, the plan is for Cody to learn from users' activity and recommend articles, workouts, people or places that fit their interests. In time, he added, the app could integrate with fitness tracking devices to get an even more comprehensive view of each user.