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These are three of the top 10 most viral video ads of all time, as recently

Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia.  Problem: Like all non-profits they had no money to create awareness and get support.  Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet.  Strategy: Find a way to have the message integrated into these silly viral videos... for free.  Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions. 

Video of a guy trying to get chips unstuck from a vending machine ends in not 1, not 2, but 3 bags stuck in the machine. All 3 bags are Frito Lay brand. Is it a viral attempt? I find this interesting because it's either A) a good case study for natural-feeling viral or B) a good example for how a viral attempt COULD feel natural, if it were in fact intentional.

Double Rainbow Guy explains why the video went viral. I still don't know if "knowing it would go viral" is the same as "scripted." But I'm not here to argue semantics.

Among the US marketers surveyed: Viral online video (e.g., use of YouTube) has registered the sharpest increase of all media platforms: 80% are using the channel in 2012, compared with 64% one year earlier. Social media use has remained nearly flat, up slightly to 90% in 2012, from 89% in 2011. Mobile marketing use is also holding steady, now at 74%, compared with 75% in 2011.

Why people share things online and how to get people to share more. Makes sense to show emotionally "arousing" videos prior to brainstorms

Hacking is the new viral video.

AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.

"Another day, another fake viral video breaks our hearts. This time it's a WipeOut model-car track whose vehicles appear to use superconductivity and magnetic fields to hover above the ground."

Their new crazy/weird viral video was featured on Ellen's TV show.

daily 9.22

daily 10.7

Essentially, they make awesome online videos, concept websites, and art projects rather than placing ads through media buys.  For something like this to work, you need an enthusiastic fanbase.  But I suspect a lot more brands could be doing more stuff like this than are.

Weekly 11.4

During previous Mustafah campagins they were couponing like crazy. Now they have cut coupons and sales are down 24%.

Faux ads for Cars 2, building off the success of the viral videos created for Toy Story 3.

This video is entirely CGI