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Uber Local Offers. The premise of the program is simple: Uber riders who've registered Visa cards to their Uber accounts can rack up rewards points by using that same Visa card at various local merchants. Uber users get one point for every dollar spent at a partner merchant and are notified via the Uber app when they spend money at those local merchants. Once users have racked up 100 points, they get a $10 ride credit on Uber.

Foursquare has teamed up with Visa and Mastercard to expand its check-in deals service that lets users earn better specials at more locations.

the company launched a virtual card product yesterday, which gives every user a virtual Visa debit card number that they can use to spend their balance anywhere that accepts Visa. This means that you could spend your Square Cash balance on Amazon (or any online shopping site) by simply entering this virtual card number as a payment option. You can also use virtual cards at some in-person stores, but that typically depends on the specific retailer (and how patient your cashier is).

gap and Visa partner to offer Text to coupon specials by Visa scouring the shopper's transaction history, at Gap and elsewhere, looking for buying trends. Gap sends out text message promotions based on the shopper's buying trends.

Visa has tested a pilot with the Gap, where the retailer's customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

visa is rolling out a trial of contactless payment with BOA in sept., only in NY to select employees and customers

Visa gets in the virtual goods game. PlaySpan creates the system for game companies to issue virtual currencies and create digital goods markets for social games. 

Advertisements in Skype first appeared in March. Initial advertisers included Groupon, Universal Pictures and Visa. These ads appeared in the U.S., the U.K. and Germany. In a blog post at the time, Skype assured users its plan was to only show ads from just one brand per day in each market where advertising was sold. It also said the ads would not disrupt users' Skype experience with pop-ups or banners in the middle of calls.

Apple love from the banks and credit card companies since they weren't cut out of the system like the carriers and OEM's.

Emily's weekly pulse article for posting on 2.2

visa looking to position itself as a competitor of paypal