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Just in case we hadn't covered this. Amazon expanding its video offerings.

Simple video editing. Just upload one or several videos, pick some music, and the app edits the most interesting clips together. Little control over final product

These are three of the top 10 most viral video ads of all time, as recently

"Specifically, the mobile video ad resulted in 79% general recall, 58% brand recall, 48% message recall, 24% ad favorability and 15% purchase intent. Here's how those figures compared to online and TV across the same five metrics:   General Ad Recall: Mobile video was 2.7 times higher than online; 1.6 times higher than TV. Brand Recall: 4.8 times/online; 5.8 times/TV. Message Recall: 5.6 times/online; 7.5 times/TV. Brand Favorability: 3.4 times higher than both online and TV. Purchase Intent: 2.5 times/online; 3.8 times/TV."

"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."

Similar to Vyclone -- Crowdsync aims to make video clips useful by matching multiple videos taken at the same time and location, and enabling viewers to use the footage to direct their own version.

In order to compete with Twitter's popular Vine app, Viddy is endeavoring to become more social by facilitating links to YouTube videos and introducing an Explore tab where users can see popular videos shared by others. User can already share videos to Facebook or Twitter.

The app supports multi-take videos up to 11 seconds long, midway between Vine's 6-second and Viddy's 15-second caps. Users can preview videos before posting them to App.net's Twitter competitor, Alpha.

"Koozoo is a platform that crowd-sources live video from public places to create a continuously broadcasting network. Members of the community can post and watch user-generated video feeds from places ranging from cafes to world landmarks. Whether you want to assess the wait time for coffee or see a real-time view of the beach, Koozoo's goal is to make "live views of the world's public spaces easily accessible to one and all." "Koozoo will usher in a new era that reads like science fiction today," said Trevor Darrell, professor at UC Berkeley in a statement. "For example, within a few years I expect Koozoo to let you take a virtual walk down the street in Tokyo or Paris in 3D, live, as you sit comfortably at home in California.""

"Photos and videos have become key social currencies online. 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators. 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators."

twitter video - video replacing text

Shooting an iPhone video with your fiends just got a lot more interesting. Meet Vyclone, a social video creation, collaboration, and sharing app for the iPhone and iPod touch. Available Thursday, the app lets two or more users create a collaborative video with others who are also shooting an iPhone video in physical proximity to them even if you're not friends with or even aware the other people are shooting a video.

After all three finish shooting and uploading their footage to Vyclone's servers, the app algorithmically cuts and edits a video using the four (or fewer) different video streams, creating one supercut out of all the footage. The app figures out who was shooting at that moment using GPS location data, and automatically includes those streams of footage into the cut.

In terms of video completion and engagement rates, opt-in video ads see 98 percent and 3.5 percent respectively, while industry averages are just 64 percent and 1.2 percent. Jun Group found that Facebook engagement fell 9 percent over the year, while advertiser website visits shot up by more than 20 percent. In particular, consumers are utilizing website features like store locators and coupons. Facebook remains the most popular form of interaction with 31 percent of overall engagement, but advertiser site visits are now nipping at the social networks heels at 28 percent.

V-commerce video for online retailer Oki-ni. The video is fully shoppable. Click a hotspot while the video plays and it pauses the video and lists all of the items the models are wearing.

Music video shot entirely on Windows Phone. Seems like stories like this could be used to help push product.

The company provides an unusual 3D video rendering capability it calls "free dimensional" or freeD™ video, according to Intel. While the technology could potentially have a broader usage than sports broadcasting, it has been used to-date to enable fans to get a 360 degree view of key plays and was particularly useful at the NBA All-Star Weekend recently where it was on display for the popular Slam Dunk contest.

"Facebook is making strides towards becoming a multi-media communication juggernaut, its head of Messenger David Marcus announced today at TechCrunch Disrupt SF. Out of Messenger's one-billion users, 300 million people use its audio and video calling features each month. That's around the size of Skype's entire user base. Facebook is uniquely well-suited to disrupting traditional home and mobile phone voice calling and their successor, video calling. It has the most complete social graph of family, friends, and acquaintances - going beyond what's in most people's phone contacts. It has a one-billion user chat app where people are already spending tons of time. And it has the technology infrastructure to support high-bandwidth transmissions."