“There’s a real trend with kids these days of taking
videos of themselves mimicking dance moves,” said Mr. Hord, who added that
instructional videos that break down dance routines also are popular,
specifically noting one with more
than 6.9 million views that teaches the routine from a “Party Rock Anthem”
video by LMFAO.
A new “Shield
Sneeze Swish” section of the Kleenex Web site features a video from the set
of the new commercial where its choreographer, Jenny Griffin, demonstrates
the routine with some of its young dancers.
