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"Google's "Smartphone Launch Predictor" study found that 52 percent of purchase-related searches occur before a smartphone is launched. According to Google, the key to a successful smartphone launch is getting ahead of the release and marketing early. "One of the biggest factors is getting early buzz. Getting early buzz is key [for a successful smartphone launch]," Google Industry Director for Tech Kyle Keogh told ClickZ. The study found that the earlier a firm markets a smartphone the more likely they are to succeed in sales. According to Google, an extra 1,000 news stories put in place weeks before a launch can lead to a 9 percent spike in smartphone sales. Google's research discovered that users tend to do general product searches in the week during launch. After launch, it was discovered that consumers dig deep and search for key specifications on a device. Video is also becoming a key research tool for consumers shopping for a smartphone. According to the study, video views for smartphones increased 60 percent this year. Google says that if a smartphone gets over 1 million video views during launch week it will likely sell over 1.3 million units."

The vast majority that clicked on ads was likely to take some action, including receiving a coupon (51%), research a product (49%) or making a purchase (46%). After coupons, ads featuring specific product searching, favorite brands, and location information were most likely to entice smartphone users to interact with them. When it comes to mobile platforms, the study found iOS users trumped Android device owners in ad responsiveness. People using iPhones and iPads were more likely to make a purchase than Android-based users. The findings, presented Monday at the IAB's Mobile Marketplace conference, were based on a survey conducted by ABI Research of 552 U.S. adults who use a smartphone with data service at least once a week, and 563 corresponding tablet users. The sample was split evenly by gender and covered those18 to 65+. The study also emphasized that mobile no longer means merely "on-the-go," with virtually all tablet and smartphone owners using their devices at home-the most common place for mobile activity. Tablets are viewed mainly as media consumption devices;  smartphones are considered "mission-critical" tools that 70% won't leave home without.

"The report released earlier today shows that smartphone owners ranging between 25-34 years of age increased 15% since July 2011. That means 74% of that age group now own smartphones."

"News and magazine apps are a segment where the momentum is likely to shift towards the Web within the next two to three years," noted senior analyst Aapo Markkanen. "Since news and media content already account for a large share of smartphone usage and are likely to play an even bigger role in later adopters' usage, changes in this segment alone will make subscribers on average download fewer native apps." The next wave of smartphone owners in mature markets like the U.S., Western Europe and Asia will download fewer apps than the first one-third of mobile consumers who bought smartphones, according to the report on mobile app storefronts. At the same time, ABI expects that in the games and utilities categories, the mobile Web will probably never catch up with native apps, due to the difficulty in matching the user experience. ABI's outlook on the future of apps appears at odds with a separate report released Tuesday by Strategy Analytics, which maintains that the emergence of HTML5 won't put much of a dent in the app economy. Instead, it predicts the Web programming language will lead to the spread of hybrid apps that combine HTML5 with native APIs (application programming interface) to harness the best of native and open standards.

The 48% of American adults with smartphones is up from 44% in the third quarter of 2011. It likely reflects a bump from the record 37 million iPhones that Apple sold worldwide in the fourth quarter. Read more: http://www.mediapost.com/publications/article/168085/nielsen-smartphone-penetration-reaches-48.html?edition=43659#ixzz1n1mP8Zau

Younger adults are more likely to have smartphones. The 24-34 age group had the highest proportion of smartphone owners at two-thirds. That was followed closely by people ages 18-24, at 62%, and people 35-44, at 58%.

And here lie the true possibilities ---> "Who wouldn't want the ability to some day print out new parts for their smartphone at home, expanding its life expectancy to six years and beyond? Google's willingness to try something so ambitious in public is energizing, particularly in the era of the get-rich-quick smartphone app."

"Sony's new high-end televisions have a neat trick, enabled by Miracast and NFC, that allows users to simply tap their Xperia device with the TV's remote control to mirror the smartphone display on the big screen. Sony says all of its new high-end televisions (W800 or better) will have Miracast and an NFC-enabled remote control. We got a chance to check out the technology in action on the show floor, and to put it simply, it's really cool; it takes a few seconds of holding the remote to the back of the Xperia Z to connect the smartphone to the television, at which point the TV displays whatever you've got open on the phone. It's one of the best television screen-sharing implementations we've seen, as it makes screen sharing nearly effortless. To disable the mirroring, users just need to re-tap their phone to the remote control."

Holy H%$#@ I had no idea they were even at 75%. Based on the survey that 40% of ALL current smartphone owners say that they're somewhat to very likely to get an iPhone 6 we could expect iPhone penetration to to be above 90% by the beginning of 2015

Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users. The new program provides free products based on points earned by smartphone users who pay at participating vending machines with the Isis Mobile Wallet.

due to the rising number of smartphone subscriptions (especially for LTE-capable smartphones), and the increasing data consumption per subscriber, the trend will continue, with a predicted tenfold increase - to 22GB per subscriber in North America - in mobile traffic by the end of 2021.

consultants at Deloitte have put a figure on just how many of these devices will be in the market by the end of this year: more than half a billion. But many of these smartphones, they say, will be a far cry from what we think of as high-end devices today.

Among those turning to smartphones or tablets to track the games, online browsers will trump application usage on both devices. Of those using a smartphone who will follow the Olympics, 77 percent will tune in using a browser while 63 percent will use an app for updates. Among tablet users, 80 percent will use a browser and only 58 percent will utilize apps.

Nearly half, 47 percent, of tablet users say they engage with advertisements more than once a week. That's according to a recent report from the Interactive Advertising Bureau and its Mobile Marketing Center of Excellence. On the smartphone side, 25 percent of users said they have the same weekly engagement. Following ad engagement, 80 percent of smartphone users and 89 percent of tablet users take action, said the report. The "Mobile's Role in the Consumer's Media Day" report studied behaviors on both types of devices, finding each used devices in different ways.

"On Smartphone-Optimized Sites, Black Friday Sales Up 187%, Thanksgiving Sales Up 258% Over Last Year"

pants that will charge your smartphone

AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.