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A new survey by mobile ad network Greystripe suggests mobile shoppers are more likely to evangelize brands or products than people who prefer to make purchases in physical stores. The study found almost half (49%) of mobile shoppers routinely writing reviews about their product experiences, compared to only 31% of their traditional counterparts.   But if a mobile shopper is unhappy with a purchase, that also indicates they are more likely to complain about it online. The study showed that mobile shoppers are more likely (31%) to visit a brand's Web site or app first when looking for product information than in-store shoppers (24%).

Scott Rosenberg, Umami's chief executive, said he was concerned that advertisers were rushing to embrace second screens well before they were ready to offer compelling content. "The traditional bargain with TV is, 'We give you great content and you accept our advertising messaging,' " Mr. Rosenberg said. "Why should the second screen be any different? Actually, the bar for great content is even higher."

If Google is successful with a "balloon network" will the traditional "tower & satellite" telcos be disrupted? NOTE: they do have the barricade of licensed spectrum...

Wow, the decline in importance of all three traditional media channels is stunning.

"Currently, Magna estimates that programmatic represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. "By 2018, only the most premium digital inventory (sponsorship, full episode video, non-standard formats) will still be transacted through traditional mechanisms," "

This builds on the notion of device fragmentation. The major topics covered are Tablets, TV, and other portables. The end of the article briefly touches on how Android OS is the new embedded OS for non-traditional computing devices, replacing Linux in that role.

Puzzle using traditional OOH; final image is NSFW!!!

wheat thins is doing the opposite of what old spice did- instead of taking a traditional tv spot to the net, they are taking consumers who have tweeted positive things about their crackers and will put them in tv commercials to rave about their product. good idea if you ask me :-) daily 6.28

Daily 7.28 yo

Crowdsourcing example that bridges digital and traditional. Billboard revival = new trend? 

The 2011 NCAA Tournament kicks off tonight in Dayton, Ohio. And per annual tradition, advertisers are capitalizing on the event with March Madness-themed competitions. So far, Brow Beat has spotted the following bracket tournaments:

ATTN: Ivy

Oyster.com, a travel site no one's ever heard of, has just launched its first TV campaign. And it's done it one a budget which two commercial that are all words and no pictures. Which, as they'd like to point out, is quite different from your traditional destination glamor shot approach to travel advertising.

comprehensive campaign including offline, traditional, social and mobile to connect health and wellbeing with skincare 

My hypothesis is that the "digital broadcast" scramble to buy/merge everything is defensive move mostly by the traditional telcos & ISP's. They see the upcoming disruption from Wifi/mesh networks that will erode their primary source of revenue from cellular data.

Graphene - the future.