At London bus stop, interactive ad shows different content to men and women | Springwise - 1 views
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Ivy Chang on 14 Mar 12ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead.