Thanks to a cobbled together-by-necessity system of money-transfer posts from Somaliland’s diaspora and a surging mobile banking industry, the country has to do away with cash.
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American Express Social Currency | RetailCustomerExperience.com - 0 views
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amex social currency allows people to tag items they want to or have purchased in a store, give rewards to people who tweet about how they use their points
In-Game Advertising Still Not Drawing Ad Budgets | ClickZ - 0 views
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"Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter. Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."
Online Life in Pictures | Pew Internet & American Life Project - 1 views
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"Photos and videos have become key social currencies online. 46% of adult internet users post original photos or videos online that they themselves have created. We call them creators. 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people. We call them curators."
No Longer An Awkward Teenager? Gamification Grows Up | TechCrunch - 0 views
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Evolution and growth of gamification. "A world beyond badges: Badges will increasingly become less and less important, and the rise of true virtual currencies will become more prominent to offer users more than vanity accomplishments in the form of badges."
MediaPost Publications RockYou Strikes Virtual Currency Deal With Facebook 07/23/2010 - 0 views
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Article discussing the deal RockYou made with Facebook to make Facebook credit the exclusiv payment option for it's social games and apps.
Guest Post: Could Tiny Somaliland Become the First Cashless Society? - 1 views
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Selesom, the major mobile carrier has launched a service where cash is completely bypassed. Mobile banking in Africa is nothing new and is far more advanced in the West or Asia, but Somaliland can take this to a further level
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In less than six months more than 80,000 people in Hargesia have signed up with Selesom for its ZAAD mobile money service for money transfers
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Solaliland (not a formally recognized country with non-formally-recognized currency) will be the first country to extinguish cash they have no ATMs, locals think credit cards are ridiculous really interesting
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weekly 9.9
Knight Foundation / Macon Money / Contagious Magazine - 0 views
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Offline virtual currency in Macon, GA
Meporter for iPhone: Become a Citizen Reporter & Get Rewarded - SocialTimes.com - 0 views
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Press Passes = virtual currency awarded to people for documenting breaking news with the meporter app.
Surprise! Facebook Credits and Apple's iTunes Play Nice With Each Other. - AllThingsD - 0 views
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So nice when virtual currencies play together.
Jun Group: Virtual Currency Drives Online Video Views | EngageDigital - 0 views
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Clients offering brand videos through the Jun Group’s network include ConAgra Foods and Tiny Prints. A video campaign for ConAgra’s Slim Jims brand drove 287,000 video views while a Valentine’s Day campaign for Tiny Prints drove 596,000 views.