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ad raising awareness about the lack of opportunities girls and women face outside of the developed world. After the technology scanned the viewer's face, women were shown the full advert, complete with details about the three profiled girls' lives; men, however, were denied access to the complete ad and shown a series of statistics about girls around the globe instead. 

Facebook changes all emails on profiles to @facebook.com

Mitchell says three main things have emerged over the past few years. First, while simply soliciting Likes for chances at a sweepstakes win was once enough to grab users' attention, that no longer flies. "Now they want an experience that's rich unto itself," he says. "They don't want to interact with this app because of a .001% of chance of winning something, but because it's fun and something they want to share." But that doesn't mean adding unnecessary layers of complication; the second thing the Movement team has found is that simple apps perform the best with fans. Especially on Facebook, where a friend's photo album or potential paramour's profile are just a click away, too much clutter without a simple call to action can kill engagement. The third key: plan for mobile, even if it means just a page letting smartphone users know the app isn't mobile compatible.

another AMEX and foursquare thing.  spend $10 get $10. Cardmembers can sync their American Express card with their foursquare profile, check-in and spend $10 at participating small businesses across the United States and receive a one-time $10 statement credit.  

find the perfect seatmate based on your social media profile

Video on their interactive site includes 180 real users and their profiles show on the side of the video. 

1. Create custom images catered for sharing 2. Create a profile for your brand 3. Add Pinterest social plugins to your website 4. Pin other industry content 5. Add calls to action to your YouTube videos

another reference

The definitive gadget of CES 2011 was the Android tablet, heralded by more than one company as the answer to the iPad. A train-wreck of a year later this week at CES 2012, would-be iPad competitors are keeping a low profile with a few key partners still not ready to announce when they'll embrace Google's revamped tablet software.

Uproar when moms noticed Klout was automatically creating Klout scores for their children. Discusses controversy about privacy of Facebook friends.

According to the report, 66 percent of consumers (who were aware that data is generally employed by platforms to target them) said Amazon using their buying behavior data to pitch offers was "somewhat to very acceptable." Just 41 percent said they were comfortable with Google leveraging their search data for ad targeting. Only 33 percent said that Facebook's using profile data to target offers was "somewhat to very acceptable."

"The decision to show A Chance to Dance, which profiles an American dance company, to Facebook users and cable subscribers simultaneously signals confidence that the social network can be a distribution channel that will increase viewer numbers overall and even boost cable subscriptions."

"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers  and harness the energy surrounding major televised events, like this year's Olympics.  The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history. In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."

Interview with a data journalist specializing in infographics at Associated Press.

within five days of Feb. 1, when Lionsgate introduced video content to its Pinterest profile, Lionsgate BeFit's YouTube activity doubled, from 200,000 to 400,000 views

The tool lets kids shop online but gives parents final say on approving the purchase by setting conditions or alerts on the child's profile. Virtual Piggy said its technology lets youngsters "play, transact and socialize in a secure online environment guided by parental permission, oversight and control." 

A tiny town in Switzerland (pop of 79) promised to post pics of FB fans around town and now has 12,000 fans. Claims that now more than 60 million people have heard of the little town trying to boost tourism

Finally.. after SXSW