Group items tagged

Another dive into Buzzfeed

For Facebook app blog post

A joke post becomes a sponsored story - privacy implications and hilarity ensue

BSkyB's upcoming over-the-top internet TV service could create a new post-subscription ecosystem for pay-per-view and pay-as-you-go TV shows.

Ipad app where you build a pizza starting from kneading the dough. It can be a race against friends or you can post scores to FB or twitter. You can also order the virtual pizza to be delivered

Huffington Post launches iPad edition

"Items featured in the video will appear on a sidebar on the right-hand side of the screen. Users can click on a "heart" icon to purchase the item and on a "share" button to post to social media sites like Facebook and Twitter."

Post-Television

Facebook reveals that 88 million people left more than 280 million posts, comments, and likes about the Germany vs. Argentina game, surpassing the previous engagement record for a single sporting event set during Superbowl XLVII (245 million interactions). The most active country during the game was the US, while males aged 18 to 24 were the most engaged.

"McDonalds beacon case study (retail) 26 McDonald's franchises in Columbus, Georgia tested out iBeacon technology with its customers. Over the four week trial, the franchises were pushing special deals for McChicken Sandwiches and 10 piece Chicken McNuggets. The iBeacon powered promotions pushed McChicken Sandwich sales up 8 percent and Chicken McNugget sales up 7.5 percent. Based on the initial results of the pilot it looks as though McDonald's will continue to explore the technology for an additional 263 retail stores in the southeast. "Everyone is looking at their phones, millennials especially, and that's where we've decided to engage," Jack Pezold, a McDonald's franchisee of 40 years, said in a statement. Spotless beacon case study (enterprise) Spotless is an Australian owned and managed provider of integrated facilities management services. In 2014, Spotless partnered with Lighthouse to build and deploy a custom workforce management solution with the goal of reducing litigation claims in the commercial cleaning service line. The solution allowed Spotless to understand when cleaning KPI's are missed in real-time and produce employee location reports that can be used as legal defense against slip and fall litigation claims in shopping malls. Spotless has also been able to optimise their workforce and reduce operating costs by analyzing Lighthouse powered heat mapping of employee movements. The solution has been so successful that Spotless are extending the capability across other service lines including facilities management, security and maintenance. Read the full case study here. Pause Fest beacon case study (events) Pause Fest is Australia's premier digital event, aimed at supporting and showcasing the best in creative and tech from Australia and all over the world. In 2015, Pause Fest partnered with Lighthouse to deploy a network of beacons that delivered proximity based content and experiences to attendees, while enabling real-time event analyt

Post mortem on the 1 vs. 100 game show for XBox Live. It was a live show. Microsoft has officially pulled the plug on it. It could be good to take important lessons from this and apply them to future "live" campaigns.

CMP.ly aims to provide bloggers and advertisers with a set of easily identifiable disclosures and codes that can be used to identify any material connections in blog posts, tweets or other communications.

People use social networks to get help right after calling 911!! 5% said they'd post a request for help directly on a response agency's Facebook page; 28% would send a direct Twitter message to responders. A full 70% said emergency responders should monitor social media sites, and half said emergency responders are probably already doing so. One-fifth said they post eyewitness accounts during emergencies.