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"Vimeo took a first step towards pay-per-view Tuesday with the roll-out of a limited slate of six paid-streaming titles. The movies, which include We Are Legion: The Story of Hacktivists as well as the LCD Soundsystem concert movie Shut Up and Play the Hits are meant to preview different features that will be available to all content producers once Vimeo rolls out pay-per-view in earnest early next year."

due to the rising number of smartphone subscriptions (especially for LTE-capable smartphones), and the increasing data consumption per subscriber, the trend will continue, with a predicted tenfold increase - to 22GB per subscriber in North America - in mobile traffic by the end of 2021.

- Women outnumber men on the social network, 58 percent to 42 percent. - However, marketers spend more money targeting men, 53 percent to 47 percent. - Men are exposed to and click on more Facebook ads - 58 percent to 42 percent, and 60 percent to 40 percent, respectively. - On average, ads targeting men cost less in terms of cost per thousand impressions ($0.16 male versus $0.20 female) and cost per click ($0.51 versus $0.68), - Ads targeting men achieved superior exposure rates, reaching a larger percentage of their unique audiences.

Well, the number of American Express members who chose to participate are impressive, as is the resulting activity. Here are the statistics to date as reported by Visibli, which is keeping a real-time tally: 25,705 members have joined the program (72 new users per hour); 156,415 special offer hashtag messages have been tweeted (286 tweets per hour); $7,051,729 total dollars have been spent; $1,402,625 in discounts have been collected; And the numbers continue to mount!

Plus accounts include one Facebook page and 500 image uploads per month for $5 monthly, while Pro accounts, at $20 per month, cover five Facebook pages and include unlimited images. ThingLink added that its users include Van Halen, Gucci Maine, Blink-182, Speaker of the House John Boehner (R-Ohio), Canadian newspaper National Post, British comedian Alan Partridge, and the U.K. music weekly NME.

Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.  

Flimmer's preliminary homepage includes the tagline "Earn Per View", and local media reports have quoted the company as saying it is "the first film portal where the user is rewarded for paying attention to the trailer". It all sounds a bit confusing, and Flimmer's press spokesman wasn't available for comment, so we'll just have to wildly guess that it's some kind of breakthrough in the evolution of the content industry. Or not.

Anyone who unlocks the badge will be entered in a sweepstakes for a year of free burritos (one per week). Ten runners up will get a burrito party for ten of their closest friends. Each check-in above the three required to earn the badge counts as an additional entry to the sweepstakes

"Like seemingly every startup currently exploring an ad-supported business model, Waze has gone native for its ad platform. Typically startups wade into advertising by working directly with brands then erecting a self-serve platform down the road. Waze sped things up. The company began testing ads in its U.S. app over the summer, working directly with Zipcar, Best Buy and a number of fuel brands and convenience store chains; at launch it has added Procter & Gamble, Dunkin' Donuts, Wyndham Hotels, Whole Foods, Jamba Juice, CircleK and Kum & Go to its advertiser roster. The direct sales channel continues, but Waze has also set up a self-serve platform for its most basic ad units. The self-serve platform operates on an auction model with floor prices set at $1 per thousand impressions. In addition to a branded search result, marketers can pay to plot branded pins at their locations on the Waze map. When users click on these branded pins, they can click a link to the company's website, a number to call the location or-borrowing the idea of drive-to advertising popularized by driving navigation company Telenav-a button that would navigate them to the location."

"Almost as many Americans (236.5 million) watched TV on their phones during the second quarter of 2012, as watched it on a conventional TV set (283.3 million), albeit for much shorter durations. While the average American spends nearly 145 hours per month watching TV on a traditional TV, Nielsen didn't even report the average time they spend watching on their phones. But mobile subscribers watching video on their phones -- a smaller sub-segment of about 37 million Americans -- spend an average of five hours and 20 minutes watching TV on their phones each month, an increase of 31 minutes over the second quarter of 2011."

"At any rate, the 10.4 million figure seems to be at least marginally good news for Foursquare, which, according to one investor capital source, is having to work harder for funding these days than in years past. ComScore earlier this year reported Foursquare drew just between 5 million and 6 million users monthly from March to June.  The Nielsen number is likely informative for brands still in the consideration stage about cultivating their Foursquare presence through organic features on the app or via the platform's nascent ads offering. Whether or not it's a good number for three-and-a-half-year-old Foursquare is probably a matter of opinion. And it's worth noting that Nielsen ranks the geo-social company only behind Facebook (78 million) and Twitter (23 million) in terms of July mobile app users. Overall, Foursquare usage, per Nielsen, was up 118 percent during the month year-over-year."

Power users accounted for 78% of the total time spent in apps in the first quarter, accounting for nearly five times more sessions per month than average users. "Power users" are defined as the third of people responsible for the most in-app actions on its rewards-based network in the quarter, according to new data from mobile ad platform SessionM.

ESPN reached nearly three in four American men with its TV and digital properties in February. The data also shows the brand reached close to 60% of all adults. The totals come to 85 million men (72%) and 136 million adults (57%). The data is from Project Blueprint, a five-screen measurement initiative that ESPN is undertaking along with Arbitron and comScore.

"Retailers as disparate as Williams-Sonoma Inc. and Home Depot Inc. have become much better at tailoring e-mails to specific customers rather than the one-size-fits-all blasts that once dominated this type of marketing. Measured by sales per dollar spent, e-mail outperforms social-media advertising three to one, according to the Direct Marketing Association, a trade group founded to provide accurate marketing data. That explains why retailers will send 19 percent more e-mails this year."

Research firm Informa believes nearly 19 billion instant messages were sent per day in 2012 through chat applications, which has finally overtaken SMS texts which only 17.6 billion texts were sent in the same year. The 19 billion instant messages were spread across six of the most popular mobile chat applications: WhatsApp, BlackBerry Messenger, Viber, Nimbuzz, Apple's iMessage and KakaoTalk.

We've seen numerous mobile apps designed to improve drivers' safety on the road, but Automatic takes what may well be the most comprehensive approach to date. With the help of a small device that plugs into the car, the Automatic app monitors that car's health, makes money-saving driving tips, remembers where the car is parked and more. Users begin by plugging the Automatic Link device into their car's data port; it supports every gasoline-engine car made since 1996, its San Francisco-based maker says. Once that's done, the car and smartphone will automatically connect wirelessly whenever the user takes a trip. Among the services Automatic provides along the way are driving suggestions for better fuel efficiency, trip timelines including miles per gallon, and automatic crash detection as well as sending alerts to 911 and loved ones. Also available are engine-health monitoring and parking reminders. Pricing is USD 69.95. The video below explains the premise in more detail:

"According to the study, which surveyed nearly 10,000 U.S. adults, around half of whom owned some sort of mobile device, a full 64 percent of tablets owners and 62prcent of smart phone owners said they used their devices for news at least one per week, meaning that one third of adults in the United States get some kind of news on a tablet or phone on a weekly basis, if not more frequently."