Group items tagged

Interest graph targetting that can predict what people will be discussing

Investment going toward Pinterest-based services

"TV-focused sports apps continue to emerge each week. We wrote about five of them in July and there are already many more on the market. Even Microsoft cofounder Paul Allen recently invested in SportStream a new second screen app focused on making sports TV more social. SportsStream points to this study which shows 83% of sports fans check social platforms while they're watching."

Tagged for Obama's in-game ads and CARL'S JR USE OF ANIMATED GIFS!!! The rest of the examples are interesting, too, notably that PepsiCo spends 10% of its digital-media budget by investing in startups.

Mogreet launched the AdStitch mobile advertising service Tuesday, combining high-quality video ads with mobile messaging to help brands easily recoup return on investments. Cox Media Group's Oakland, Calif. television station, KTVU, has been testing a morning weather alert to subscribers along with an ad in the MMS message on mobile phones. The ad in the message typically ranges from five to 15 seconds, but more advertisers want to create shorter clips. The best-performing ad units are shorter, according to Mogreet CEO James Citron. "An automaker knows showing a five- or a 15-second video of a car performs better than 20 characters in text, banner or display ad," Citron said. He believes MMS is the only way publishers can reach 95% of Americans with mobile video.

Tout lets users post 15-second mobile videos and publish them to Tout.com and other social networks. Part of the WWE partnership includes the wrestling company taking an investment stake in the service. Some other numbers on how the relationship has worked out for Tout so far: The Tout app was downloaded more than 30,000 times for iOS and Android during and after Monday Night Raw. More than 400,000 people visited the app through Tout.com, mobile devices and WWE.com. More than a million Tout posts were viewed during and after the show, while more than 12,000 updates and replies were posted by users.

google's investing in smart home

"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male. Ender's Game, naturally, features a young male winning weightless combat in the future."

growth of online education, MOOC

A small example of Telcos investing in the brand as a media platform?

Stats on European social shopping 

daily 12.3

OnLive, which lets consumers play remotely-hosted games on multiple client devices, launches in the UK on Thursday through Game Group online retail and through BT (NYSE: BT), after the telco secured a 2.6 percent stake in the company with an earlier investment.

The latest news comes from Gas Station TV, which announced it has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform to thousands of gas stations nationwide.