Group items tagged

Yesterday the IAB unveiled the winners of its Rising Stars competition, an initiative launched to spur greater creativity in interactive advertising by introducing a series of new brand-friendly ad formats.

So how do publishers react to the rise of ebooks and (even further) commoditization of the book as a medium? Ultra high-end. 

Not the same at all, but reminds me of these high-concept books/art: http://bit.ly/bjcZYp

daily 7.20

Early adopters of the social-game space, such as Zynga, Crowdstar and Playdom -- known in the industry as part of Facebook's "Top 10" -- are still raking in all the users and much of the revenue, but rising ad prices, a cluttered market, and higher transaction fees are forcing smaller players elsewhere, and in many cases off Facebook altogether.

Bolger pointed out that people are overwhelmingly (91%) using tablets at home, typically in the living room and bedroom. Hence, the rise of two-screen viewing. More than half (53%) of those surveyed by comScore said they use their tablet while watching TV, with more than half of that group (56%) doing activities related to what they are watching.

Tablet shipments will outpace those of portable PCs this year as demand for PCs overall continues to slide, according to a new IDC forecast. The research firm projects that tablet worldwide shipments will rise 58.7% to 229.3 million units in 2013, while notebook computers will fall 6.7% to 187.4 million.

""The survey showed tablet owners 55 and older who watch TV and movies weekly on tablets jumped from 11% last year to 19% in 2012, while owners in the 45-54 range also saw large percentage gains (15% to 24%)," the company explained in their announcement. "While it may not make parents seem any cooler, older consumers more and more are adopting their kids' viewing habits," said Altman Vilandrie & Company Director Jonathan Hurd."

epperHealth will also detect a rapidly rising heart rate, check in on how you're feeling, follow up on your sleeping habits and remind you to take your meds - the robot will even call up an Uber for those unable to use a smartphone. It works by detecting abnormal vitals through the Watch such as a rapid heart rate or a fall and then Pepper "wakes up" and comes over to check out what's going on. Should something serious happen, Pepper will alert a built-in emergency system and give medics the elder's location to get them immediate assistance.

due to the rising number of smartphone subscriptions (especially for LTE-capable smartphones), and the increasing data consumption per subscriber, the trend will continue, with a predicted tenfold increase - to 22GB per subscriber in North America - in mobile traffic by the end of 2021.

Since launching its mobile apps in October, mobile accounts for 25 percent of Fab orders on a daily basis. What's more, iPhone members purchase at twice the rate of web members and iPad members purchase at more than four times the rate of web members, Goldberg writes. In November 2011, nearly half of Fab's traffic came via its daily emails to members. However, in January 2012, direct visits overtook email-driven visits. Goldberg attributes the rise in direct traffic to: mobile visits; an increase in direct visits from members who don't want to wait around for the daily Fab emails that come out each day at 11 a.m. ET; and a tipping point in general awareness after Fab reached 2 million members.

These apps will bring new actions such as "want" and "own" - descendents of the "Like" button - to Facebook and sites that use its plug-ins. Eventually, the verbs will appear in display ads on the site's right-hand side, as well as in users' news feeds while labeled as "featured." When it comes to retail, seeing what shoes, clothes, movie tickets, music downloads, and so on a friend "wants" or "owns" within a brand ad could positively impact the performance of paid Facebook promos. Since implementing "want" and "own" buttons in November, one of Facebook's partners - Payvment/Shopping Mall - has seen customers rise from 500,000 to more than 1.3 million without making an ad buy on the social site. The Facebook-only e-commerce player has been a partner since the f8 developer conference last fall, and it credits the new buttons with spurring a substantial holiday sales period. The Amazon-styled business has placed the "want" and "own" buttons next to each of its thousands of SKUs.

Facebook Camera, Parking Douche, Sing Something, Sleepbot, Sidecar, My Last Wish, and Slide.  7 apps on the rise

"According to research firm Gartner, by 2017 the CMO will spend more money on information technology than the CIO. It's a startling statement, but based on the rapid rise in data and analytics, is a means to better target and engage consumers."

While Shazam for TV has continued to grow, Shazam's music footprint still has a big affect on social TV. It's no surprise that many times users take out Shazam to uncover a song they're listening to on TV. Even for a recent WWE  episode there were over 1,000 tags, without any call-to-actions on TV. The most popular songs were:  "Voices," "Break the Walls Down," "Radio" and "I Came to Play," which are the entrance anthems for:  Randy Orton, Chris Jericho, Zach Ryder and The Miz, respectively. Additionally Shazam has shared with Lost Remote some of the most Shazamed songs during TV from June. British dubstep band, Nero, gained 100K tags since 7 June 2012 when the record was first used in the new ad campaign for HP dm 4 Laptop. Keeping with British acts Alex Clare's 'Too Close' gained 312K tags this month thanks to the record's inclusion in Internet Explorer ads. Some of these tags have been driven by radio, but generally we've seen that big spikes in traffic for 'Too Close' coincide with TV play. So far 'Too Close' has been tagged over 2 million times worldwide! Lumineers 'Ho Hey' scored 91K tags this month thanks to the inclusion of 'Ho Hey' in the new Bing commercial. Dire Straits 'Walk Of Life' gained 31K tags thanks to its use in a Burger King ad. TV shows also drove huge engagement this month. Suits (Caught A Ghost 'Time Go' was used and scored 12K tags) and Pretty Little Liars (The Strange Familiar 'Unwanted' 4K tags) both scored highly. The Middle East 'Blood' saw a huge rise in tags when HBO broadcast the film Crazy Stupid Love which uses the track. 'Blood' scored 29K tracks in June.