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Nice stats on social influence on purchase decisions

"Some 60 percent of them said they were influenced by expert content, compared to only 6 percent who said that advertising was their largest influence. "We said, wow, that's not how media dollars are being spent now." "

"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "

Influencers on pinterest

Study from South Korea on how much social networking actually influences purchase

Influencer marketing tips

But despite a lot of effort, social commerce (also called F-commerce) is still very much in its infancy - people aren't primarily using Facebook or Twitter to make purchases, even if friends are influencing what they buy.

measures influence on pinterest -- seems to be a lot of buzz surrounding this

A new online travel site exclusively for "tastemakers and influencers." Provides information on restaurants, shopping, and nightlight geared toward creative professionals.

another social scoring thing called Kred measuring two things: influence and outreach

Imperial Leisure geo-tagged and color-coded tweets from around the world.  The size, color, and number of leaves are influenced by variables like the length of the tweets, the time the tweets were posted, and whether the tweets mention love or hate.  The blue leaves represent the tweets that mention hate, while the red leaves show the love. When you scroll over the leaves, the actual tweet appears at the bottom of the screen. most hateful is US and UK --  most love Chile and Indonesia

 Volga Verdi is a California-based fashion brand that offers its customers discounts depending on the number of friends, followers or fans they have on popular social networks.

Twitter users, for example, get a discount of USD 7 if they have between 20 and 200 followers, or USD 15 if they have more. 

counter trend for the environmental scan on complaints via twitter

This is actually really cool. The vendor involved, Klout, is someone we could keep in mind for social campaign recos.

Double Rainbow Guy explains why the video went viral. I still don't know if "knowing it would go viral" is the same as "scripted." But I'm not here to argue semantics.