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Female smartphone users accounted for 56.1 percent of total minutes spent on retail while smartphone users between the ages of 25 and 44 comprised more than half, or 55.7 percent, of the total time spent in the category.

The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.

According to Wooga’s slideshare, less than 3 percent of their users, 70 percent of which are females ages 20 to 60, come from advertising. According to their chart, virality has become less significant as we moved in 2010 and taken a back seat to engagement. Although discovery and invites are important for maintaining a consistent influx of new users, Wooga has focused on leveraging bookmarks and counters.