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Hulu has joined Time Warner (NYSE: TWX) Inc. and the nation's five biggest cable service providers in a fight to stop Dish Network (NSDQ: DISH) from trademarking the term "TV Everywhere."

Good news for Google TV. They should have taken this approach a while ago. Think of this as a play for college students, too. Bum your parents' TV Everywhere credentials and get access to everything.

"Here are five lessons in the art and science of storytelling I learned by studying the pros ... 1) Adopt a newsroom mentality Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com. 2) Hand-craft your content for each venue Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart." 3) Cultivate superstars who have a POV News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view. 4) Be relentlessly data driven Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions. 5) Let constraints fuel creativity Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."

ZipList (Igrocery list and recipe service) not only had to face off against a growing number of recipe aggregation and shopping services, like Paprika, Yummly and Grocery IQ, but also found it couldn't compete for attention against entrenched cooking brands on the Web, such as the Food Network and Epicurious. So ZipList changed tack. Last summer it began partnering with big food brands MarthaStewart.com and the Daily Meal, as well as small food blogs that began integrating the ZipList recipe box directly into their sites. The results were impressive: In nine months it signed up 120 big-name food sites and 6,500 small blogs, which in turn generated 1 million customer accounts for its digital recipe and shopping list service.

1. It's not just mobile! Consumers are device indifferent. 2. Social media marketing grows up and moves out of marketing. 3. Content marketing makes brands media. 4. Real time matters more than ever. 5. Email isn't dead (yet!). Communication counts. 6. Commerce happens everywhere.. 7. Actionable metrics count, not just collecting big data

Yesh, music is everywhere now.

Damn, more satellites, Google will own the skies and connectivity will be everywhere.

Commerce everywhere

This article touches on the need for services that make it easy for viewers to discover content from multiple sources: TV, online, social, VOD, etc. Specifcally, the article mentions a service called LocateTV, which lets users track actors, tv shows, movies, etc. and notifies them when they are on-air. Could be useful for something like the Verizon/NFL tie-up to track talent, etc.

daily 10.13

Crazy look at the future of digital reporting via CNN's new initiatives

Tiffany has a microsite dedicated to "What Makes True Love". It includes a google map where people tag locations where they have had romantic experiences.

Security researchers have discovered that Apple's iPhone keeps track of where you go-and saves every detail of it to a secret file on the device which is then copied to the owner's computer when the two are synchronised.

Damn, robot booze is everywhere